7 Dental Marketing Strategies for Driving New Patient Growth & Results in 2022
Going digital is a must-do for any dental marketing strategy to be successful. Check out these top tips and trends for driving results in your dental practice.
In today’s highly competitive environment, you must cater your dental marketing strategy to the places where most people spend their time—online, particularly on their mobile devices. And offering personalized experiences is not only vital to your marketing success but also what people have come to expect.
With internet and smartphone usage at an all-time high, marketing strategies have adapted and evolved. And while billboards and direct mail may still have a place in the marketing world—content-rich blog posts, data-driven research articles, and social media pages are now the key drivers of a well-rounded dental marketing strategy.
These types of marketing initiatives utilize web-based content to provide a better return on investment (ROI) by enabling your practice to target the right people at the right time with the right information to meet their unique needs.
Going digital is no longer an option. Digital marketing is a must for any dental marketing strategy to be successful. Here are our top tips for getting started as well as some trending tactics to keep you in the know.
Dental Marketing Benefits in the Digital Age
Leveraging the latest digital tools across multiple channels is at the heart of a successful dental marketing strategy–a sure-fire way to engage current dental patients and target your efforts to connect with new ones.
Whether it’s social media posts, email campaigns, or online reviews and surveys to track patient satisfaction–going digital allows you to automate a range of marketing activities. Automation helps build a consistent brand across multiple channels while still being able to direct tailored posts to diverse audiences. Digital marketing helps you connect and communicate better with patients, building loyalty and strengthening relationships.
A well-thought-out dental website design is a great starting point for building your online presence. A good first impression will show prospective patients what sets your practice apart from the rest. A blog with dental health tips and professional industry insights can help to increase awareness, establish credibility, and build your authority within the industry. Social media is one of the most effective platforms for building your dental practice’s reputation. A dynamic digital marketing strategy will ensure your dental social media pages are engaging and informative. But juggling multiple platforms and channels demands a lot of time and effort.
The smart choice is partnering with experienced and dedicated digital marketing experts with the gravitas to optimize your dental marketing strategy.
Driving New Patient Growth in 2022…
Dental Website Design and High-Quality Content
Optimizing websites for mobile devices, as well as desktops, offer the best possible user experience.
A responsive dental website design is essential, especially when combined with other key features such as improved speed and faster loading times. It renders a website that’s more likely to engage patients who’ll spend more time browsing your dental website.
High-quality content is one of the cornerstones of a good dental marketing strategy. Compelling content doesn’t only tell prospective patients what they need to know about your services, it aids in demonstrating your expertise which builds trust.
Superior content drives search engine rankings, ensuring peak visibility for your dental practice in the search engine results. This entails extensive research into internet user behavior. The right targeted keywords will attract the right patient audiences. Consider the content word count, internal and external linking opportunities, as well as all the metadata.
Your home page must be user-friendly with a well-placed navigation bar and links to online booking and electronic forms. Basics, such as your practice name, logo, a short description or tagline, and your contact details are non-negotiable. And your call to action (CTA) of course, inviting visitors to sign up for email newsletters or a free trial is a good dental marketing strategy.
If keeping up with a website while also managing your dental practice sounds like a bit too much, try leaving it to digital marketing professionals to get the job done right the first time.
Build Your Online Presence Through Local SEO and Google My Business
Optimizing your content for local SEO is crucial for increasing your online visibility. Using terms such as “dentists near me,” “dental offices near me,” or “dentists in (+ city/state)” will help you get noticed in location-specific searches. And the more accurate, detailed, and comprehensive online business listings will help improve your chances of getting noticed in the current algorithms.
An optimized Google My Business (GMB) listing ensures your dental practice, its Google Maps location, plus other important information about your services show up in local search results. Your GMB profile also displays patient reviews, boosting your social credibility while also providing an interface for potential patients to contact you directly via phone or email.
Enjoy the Powerful Benefits of PPC Advertising
Pay-per-click (PPC) advertising for dentists can be a remarkably effective tool in increasing web traffic to your website.
While an organic dental marketing strategy will impact your ROI over time, advertising directly on search engine results pages (SERPs), social media, and other sites is the quickest way to guarantee your practice’s visibility regardless of your search engine rankings.
PPC advertising lets you customize your campaign based on keyword research, A/B testing different ads, and continually tweaking your strategy. Targeted advertising means you can hone in on a particular audience’s characteristics and demographics, not to mention remarketing to people who’ve visited your website in the past.
Google Ads facilitates maximum exposure by covering a mix of networks, from Google search to non-search websites, mobile apps, and videos. PPC advertising is also surprisingly good value for the money since you don’t pay until someone clicks through to your website, hence the pay-per-click in the name.
PPC is simple to measure and tracks details such as clicks, conversions, and impressions when you combine the Google Ads tool with Google Analytics. Having these statistics readily available is extremely useful when determining cost-benefit analysis and gauging the effectiveness of different dental marketing approaches.
Creating a successful PPC campaign requires skill as well as a substantial time investment–a commodity in short supply which is why so many dental practices are increasingly enlisting the support of an expert digital marketing partner.
Use Social Media Marketing to Your Dental Practice’s Advantage
Social media is a great stage to help highlight your dental practice’s unique selling points and a powerful platform to manage your reputation. And that’s not only about sharing great patient reviews, but it also means dealing fairly and transparently with the occasional less than ideal patient experience and seeking to quickly rectify it.
Social media boosts your online profile and website’s SEO ranking through increased organic traffic from networking, likes, shares, views, and referrals. Most social media channels also support paid advertising, allowing you to showcase your services.
Instagram’s defining feature is visual storytelling through photos and videos. Facebook is still rated as the best social media platform for marketing, with features like Facebook Stories and Facebook Live ranking high for user engagement. Facebook’s paid ads have an algorithm that works to continually improve audience targeting.
Try engaging in important conversations, leave a story teaser on your Instagram feed, partner with a local influencer, and share informative blogs across social channels. Dental practices that are active on social media are incredibly effective for securing new patients, generating leads, increasing website traffic, and improving your SEO visibility.
Online Reviews Highlight Patient Experience
Every patient touchpoint should be optimized, from appointment reminders to treatment follow-up to check-in. The better the experience, the more likely it is to receive a glowing patient review. Ensuring a seamless online experience is equally important.
Keeping all digital information current is important too. Personalize your text and email communication and ensure your automated phone system’s routing and messages are up to date. Online reviews are the new word-of-mouth; a form of social proof where personal recommendations can influence behavior. Online reviews create online buzz, enhance your online profile, expand your online footprint, and elevate your professionalism and expertise. Which can push your search engine rankings higher too!
Video Marketing for Dentists is the FUTURE!
Dental video marketing is one of the most exciting current dental marketing trends.
Storytelling through video can be used to share information about various treatments, new procedures, or offer a behind-the-scenes glimpse into your dental practice operations. On average, people spend 6 hours and 48 minutes per week watching online videos. Video is the top source of information for 66% of people, and 93% of businesses gain new customers because of branded video content.
In addition, YouTube has over 2 billion monthly active users and is the second-largest search engine (after Google). Incorporating videos on YouTube can boost your dental SEO and overall brand presence. Nearly 9 in 10 video marketers plan to incorporate YouTube into their 2021 video marketing strategy.
Investing in video content guarantees a surge in conversion rates; and by encouraging longer page views, videos are also super-effective in attracting attention from search engines. In addition, video boosts social media shares and helps establish a personal connection with your dental practice.
Targeted Email Campaigns for Client Retention
Email marketing can help to improve dental patient retention rates.
Loyal patients have a higher ROI with the potential to refer new patients and contribute to business growth. Dental email marketing campaigns focused on patient re-engagement are also very effective in nudging inactive patients back to the dental practice.
Targeted email campaigns for specific groups of patients, based on variables such as appointment reminders, open treatment plans, birthdays, and the like can be highly effective for your dental marketing strategy.
Partner with the Dental Marketing Experts at PBHS
Behind every successful dental marketing strategy is a marketing partner expert who helped make it happen. Your dental practice needs a sophisticated, integrated digital marketing plan to engage and convert new dental patients.
Endorsed by American Dental Association (ADA) Member Advantage, PBHS is exclusively focused on the dental market and has the digital marketing expertise to help you develop and implement a dynamic dental marketing strategy—from dental website design, reputation management, SEO, social media, video marketing, and dental practice branding.
Get in touch today! Take the first step to receive a list of PBHS website design recommendations and options to improve your dental practice online presence. Want to know how your practice ranks against the competition? Take advantage of our free assessment with our practice evaluator.