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About PBHS

Our Story

Back in the day…

It all began in the late ‘70s when Don and Colette Levine saw an opportunity to help dental practices by providing them with time-saving assistance in the form of manual accounting and payroll systems, encounter forms, and take-home statements. With efficiency as their product and relationship-building as their method, it wasn’t long before the business Don and Colette began in their New York basement — Protective Business and Health Systems — was bursting with a growing customer base.

Fast forward…

In the early ‘90s, Don and Colette proudly welcomed their son, Jay, to the business. With an innovative spirit, Jay embraced the exciting advancement of technology and immediately set out to design products electronically. Always ahead of the curve, PBHS became the first company to specialize in dental website design and internet marketing.


In February of 2021, PBHS was acquired by RevenueWell. PBHS and RevenueWell both have rich dental DNA and since their inceptions, both companies have focused exclusively on the unique marketing and patient communication needs of dental and specialty practices. “Our goal at RevenueWell has always been to simplify business complexity for dentists and their teams so they can focus on delivering excellent patient care,” said Serge Longin, co-founder and CEO of RevenueWell. PBHS, a RevenueWell company, will remain focused on what we do best: creating amazing digital marketing campaigns and websites for dentists and dental specialists.

About Us

What do we do and why choose PBHS for dental marketing?

Put simply, we save you time—online and in the office—so you can do the real work. We seek to cut through the noise of the digital landscape to attract, convert, and engage with your current and prospective patients through key digital marketing strategies, products, and design.

How do we do it?

Our secret weapons:

  • ADA TV & Silent Partner TV educates and entertains your patients as they wait.
  • Launch Chat connects real online receptionists with patients during and after hours on your website.
  • SecureMail maintains data privacy compliance safely and easily through secure messaging and collaboration.
  • TruForm v6 streamlines patient registration and referrals.

Our claim to fame:

We are exclusively endorsed by ADA Member Advantage, American Association of Endodontists, American College of Prosthodontists and more than 30 state and national societies.

Our bottom line:

We aim to improve your practice efficiency and drive growth. We customize solutions based on the needs of your practice – whether it’s your first step or just another hurdle, we make the process easy for you every step of the way.

Sit back and enjoy the ride.

Ready to take your practice marketing to the next level?

Get started with a complimentary website evaluation and competitive analysis of your online presence and rankings and let PBHS take your practice marketing to the next level.

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