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About PBHS

Our Story

Back in the day…

It all began in the late ‘70s when Don and Colette Levine saw an opportunity to help dental practices by providing them with time-saving assistance in the form of manual accounting and payroll systems, encounter forms, and take home statements. With efficiency as their product and relationship-building as their method, it wasn’t long before the business Don and Colette began in their New York basement — Protective Business and Health Systems — was bursting with a growing customer base.


Fast forward…

In the early ‘90s, Don and Colette proudly welcomed their son, Jay, to the business. With an innovative spirit, Jay embraced the exciting advancement of technology and immediately set out to design products electronically. Always ahead of the curve, PBHS became the first company to specialize in dental website design and internet marketing.


Long story short…

Now headquartered in the heart of the Northern California wine country, with an accounting office in New York, PBHS has grown into a team of over 90 developers, designers, strategists, and visionaries who are passionate about providing dental and medical practices with digital marketing solutions. Products and techniques have changed, but Don and Colette’s vision — saving clients time and helping to grow practices — remains at the forefront of our mission.


About Us

What do we do, exactly?

Put simply, we save you time—online and in the office—so you can do the real work. We seek to cut through the noise of the digital landscape to attract, convert, and engage with your current and prospective patients through key digital marketing strategies, products, and design.


How do we do it?


Our secret weapons:

  • ADA TV & Silent Partner TV educates and entertains your patients as they wait.
  • Launch Chat connects real online receptionists with patients during and after hours on your website.
  • SecureMail maintains data privacy compliance safely and easily through secure messaging and collaboration.
  • TruForm v6 streamlines patient registration and referrals.

Our claim to fame:

We are exclusively endorsed by ADA Member Advantage, American Association of Endodontists, America College of Prosthodontists and more than 30 state and national societies.


Our bottom line:

We aim to improve your practice efficiency and drive growth. We customize solutions based on the needs of your practice – whether it’s your first step or just another hurdle, we make the process easy for you every step of the way.

Sit back and enjoy the ride.

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