An important foundation of any dental practice is their branding. A solid branding strategy markets your practice’s professionalism, competence and character to your patients and referring doctors. Three key components of a practice’s brand identity include: a logo, website, and promotional marketing materials. Your logo. The first and most important building block of your brand is […]
Santa Rosa, CA, February 7, 2018 — ADA Member Advantage awarded its third product endorsement to PBHS, Inc. for its user-friendly, high-tech entertainment and marketing system for waiting rooms. Aptly named “ADA TV”, the product is the result of a collaboration between PBHS and the ADA.
Mark Zuckerberg recently announced that Facebook will be changing its news feed algorithm to prioritize content from friends, family and groups. What does this mean for your practice’s Facebook page?
Facebook has over 1.28 billion daily users. As that number increases daily, it is important for dentists and specialists to add social media to their marketing strategies if they haven’t already. Not sure where to start? Last month, PBHS Social Media Director Kathryn Inman presented a webinar to the ADA community on just this topic.
In the September publication of ADA News, PBHS client Dental Care of Baltimore shares a very special story of rebranding and practice growth. Going from one doctor to three was such a significant point of development for the practice, they felt that they needed to get the word out – and they were right.
While sharing pictures is popular on all social sites, such as Facebook and Twitter, there is one social media platform in particular that was truly made for visual engagement. Instagram’s whole existence is based on photos. In fact, you can’t create a post without one. It is truly one of the quickest and easiest ways for a practice to “get noticed” by potential patients.