Fun Halloween Ideas for Your Practice How you can incorporate Halloween and marketing with your practice 175 million Americans will celebrate Halloween this year, and about 70% of them will hand out candy—a cavity’s best friend. How do you plan to use this seemingly anti-oral health holiday that’s centered around costumes and candy to market […]
Getting Involved with your Local Community How Getting Involved with your Community will Grow Your Practice Aristotle, the ancient Greek philosopher, once said, “The essence of life is to serve others and do good.” And you are. You and your team, as dental professionals, serve people every day, cleaning teeth and restoring smiles. Within the […]
Which is Better—Facebook or Instagram? Choosing What’s Best for Your Practice Which social media platform is the best for your practice’s marketing strategy—Facebook or Instagram? Here are the stats. Facebook was first on the scene and has been the top social network since its debut in 2004, currently boasting 2.38 billion users. Instagram, a […]
Best Practices for Filming Patient Testimonials Filming Your Patients for Testimonials When looking for a good dentist in town, where do people go first? The correct answer is no longer family and friends. Word-of-mouth has moved online. And as people cruise the internet and watch videos, Google is keeping track. In fact, studies show that […]
Key Insights to Set Your Dental Practice Apart In the world of marketing, nothing remains the same for long. The ever-changing trends and the constant advancement in technology make keeping up to date more crucial than ever. Here are some of the latest stats that will help you know what’s most important today—and […]
Press Release: North Carolina Dental Society Endorses PBHS for Website and Marketing Santa Rosa, CA, August 13, 2019 – North Carolina Dental Society announces its endorsement of PBHS for website and marketing. Headquartered in Northern California with offices in New York, PBHS is a team of developers, designers, strategists, and visionaries who provide […]
Why Your Practice Needs a Blog Blogs are an integral part of every exceptional dental website and well-designed content marketing strategy—not just a fancy extra. As the face and voice of your practice, a blog is a must-have. Read on for reasons why. A blog will increase your SEO (Search Engine Optimization). If one of […]
6 Signs Your Practice Needs a New Website Once upon a time, you poured yourself into the building of your website. And with all its new features, it ran like a dream. You were so proud of that website. An extension of yourself, it has remained close to your heart. But that was back in […]
Facebook Advertising: Boosting vs. Ads What’s the difference between Facebook ads and boosted Facebook posts, and why should they matter to you? There’s a pretty big difference—and we’ll get that in a moment. But maybe more important is the why: two billion people are using Facebook every month. Can you imagine all those potential patients […]
5 Steps to Win Every Dental Phone Call Remember that time you called to make an appointment for a wisdom teeth consultation for your son, and you were blown away by the kindness of the woman on the other end of the line? How she laughed—like you’d been friends for years? How she agreed with […]