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PBHS Launches New Practice Marketing Product for Dental Waiting Rooms in Collaboration with ADA

Waiting Room TV for Dental Offices - ADA TV

Santa Rosa, CA, February 7, 2018 — ADA Member Advantage awarded its third product endorsement to PBHS, Inc. for its user-friendly, high-tech entertainment and marketing system for waiting rooms. Aptly named “ADA TV”, the product is the result of a collaboration between PBHS and the ADA.

“ADA TV represents the important relationship between patient education and promoting the services of a practice,” notes Tony Frankos, ADA senior director of product and benefit development. “We’re excited to leverage the technical expertise of PBHS to offer the ADA’s complete library of trusted Toothflix® patient education videos in new and innovative ways that continue to set our members up for success.”

ADA TV empowers a dental practice to customize and stream content that will educate, entertain, and promote specific services to patients in the reception area or operatory. According to PBHS President Jay Levine, ADA TV can provide a nudge approach to marketing by encouraging patients and their family members to consider treatment options best suited for their own health.

“With ADA TV, participating dentists note that they see a direct correlation in demand for procedures that are displayed by the system.” says Mr. Levine, “The dental practice can educate family members on the benefits of implants, for example, who bring their children in for an appointment. There may be parents who are partially edentulous and are not aware of the effectiveness of dental implants until learning about the benefits of replacing missing teeth from ADA TV right there in the waiting room. Dentists find it simple to track the return on investment when they see an immediate increase in implant case conversions.”

ADA TV utilizes a Chromebit stick device to stream a proprietary combination of both pre-loaded and on-the-fly content. ADA TV is comprised of a variety of programming that is specific to – and controlled by – the dental practice, including ADA Toothflix patient education videos and other non-ADA content, such as social media, clinical tutorials, sports, entertainment clips, real time localized news and weather updates, and specific practice content like Facebook page activity, patient testimonials or treatment highlights.

This level of portability empowers the dental practice to have full control over what, when, and how the content in their playlist is displayed. PBHS helps the practice customize their content and build their playlist. Once the practice receives the ADA TV device, they simply plug it into their TV, connect to the internet, and their personalized playlist begins. Broadcast packages for ADA Member dentists begin at $75 per month, plus a one-time activation fee.

ADA TV is the third product from PBHS to be endorsed by ADA Member Advantage, joining existing endorsements for a secure communications solution – Website Marketing and Secure E-Mail. For more information on ADA TV, visit www.ADA.org/tv or call 888.993.5664. For more information on ADA Member Advantage endorsed products, visit www.adamemberadvantage.com.

*** PBHS is the ADA Member Advantage Endorsed Provider for Website Design and Marketing. PBHS was founded in 1977 and works with over 8,000 practitioners. Since 1995, PBHS has developed websites for practices throughout the world. PBHS is a privately held company headquartered in Santa Rosa, CA, with offices in both New York and California. PBHS can be reached at 3785 Brickway Blvd Suite 200, Santa Rosa, CA 95403 (800) 840‐5383. https://www.pbhs.com or email at [email protected]

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Google My Business Do’s and Don’ts

Google offers Google My Business, a free listing for your dental practice. Optimizing your Google My business can help your listing perform within the search engine by showing up in search results when patients (and potential patients) search for your practice (or a practice like yours) on Google. Your Google My Business also allows you to post updates, add photos, respond to reviews, and highlight what’s special about your practice. Your practice should take ownership of what patients and potential patients see when they do a search for your practice. We have crafted a list of Google My Business “DOs” and “DON’Ts” to set your practice’s Google listing off on the right foot.

Do:

  • Claim your listing.
  • Fill it out as completely as possible.
  • Remember what account you use to access the listing.
  • Check on your listing regularly to make sure it wasn’t updated when you weren’t looking.
  • Gather and respond to reviews appropriately.

Don’t:

  • Add Keywords to your practice name.
  • Add Categories that don’t reflect your practice.
  • Use a tracked phone number.
  • Add any users to your listing unless you know exactly what they will be doing on it.
  • Pay for reviews or artificial review generation services.
Though Google My Business is a great tool for setting your practice up for SEO success, your Google listing should work hand in hand with your other SEO marketing efforts. For more details on Google My Business and how to effectively market your practice online, explore our SEO services. PBHS takes the guesswork out of marketing for those in the dental and dental specialty communities, find out what our SEO specialists can do for you by calling (800) 840-5383.

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Facebook Algorithm Update, What Does That Mean for Your Practice’s Page?

Mark Zuckerberg recently announced that Facebook will be changing its news feed algorithm to prioritize content from friends, family and groups. Zuckerberg said, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”

What does this mean for your practice’s Facebook page? As the changes roll out over the next few months, you will see a decrease in your organic reach. This means that your follower’s news feed will show more photos of their brother’s puppy or college roommate’s wedding, and less posts from your dental practice.

Zuckerberg wants Facebook to be made up of “meaningful interactions.” This means your practice will need to generate more comments and engagement from your followers. Your practice should aim to create quality content that focuses on generating engagement between Facebook users.

For Example:

  • Have your practice include questions within your posts.
  • Post about timely, trending, and relevant topics that your followers will want to comment on.
Facebook users will be more likely to see a post from your practice if friends, family and groups are commenting on it!

What can your practice do to combat the changing news feed algorithm?

Start boosting your posts and increase your ad budget. Organic reach has been on the decline across social media channels for years. With Facebook reprioritizing content, your practice will need to better develop your target audience(s) to make your dollar go further. If you’re running a whitening campaign, focus on a younger demographic that is interested in cosmetic treatments. If you’re wanting to promote dental implants, target a slightly older demographic in your area.

Facebook Live. While videos continue to reign supreme, Facebook reports that live videos get on average six times as many interactions as regular videos. This is an absolute example of content that will continue to perform well with the updated news feed algorithm. Do a Facebook Live of an event happening in-office, or a video demonstrating oral health tips and tricks.

Facebook Groups. Facebook Groups are a great way to build a community around your Facebook page, and establish your practice’s expertise within the field. Though Groups are a great way to generate engagement, always keep HIPAA in mind. For the sake of compliance, have followers contact the office if they ask questions about procedures or their dental health. Focus on creating groups that share recipes great for dental health, groups that discuss your favorite dental-related products, or tips and tricks to keep your smile white.

Need help with the Facebook algorithm update?

Launch Social Clients: Contact your social media account manager for help in developing your Facebook strategy to capture the attention of (and convert!) new patients.

Prospective Clients: Please call PBHS at 800.840.5383 for information on our social media services for dentists and specialists.

Building a strong social media presence doesn’t happen overnight, yet getting started is as easy as posting a picture or two. Make sure that your practice is maximizing marketing opportunities by participating in social media – it’s where all your future patients are hanging out!

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Beyond Facebook: Tell Your Practice’s Story!

Beyond Facebook, Social Media Tips for Dentists Facebook has over 1.28 billion daily users. As that number increases daily, it is important for dentists and specialists to add social media to their marketing strategies if they haven’t already. Not sure where to start? Last month, PBHS Social Media Director Kathryn Inman presented a webinar to the ADA community on just this topic. Read some of the highlights of the webinar below and watch a recording of it for more tips on Facebook, Twitter and Instagram at the ADA Center for Professional Success (ADA members only).

Campaigns to Try

Campaigns are a great way to attract more social media followers and extend the reach of your practice in the community. Here are three simple campaigns that are great for beginners, social pros and everyone in between:
  1. Join a campaign such as national ice cream month to engage with patients.
  2. Run a like-campaign with a fun theme (dress up like a tooth fairy?) to gain followers.
  3. Give away tickets to a game or other event to engage local fans.

Beyond Facebook

Create an Instagram Business account. Instagram is another great way to promote your practice and engage with patients and potential patients. With an Instagram business account, you can sync your Facebook business page and share your practice’s contact information (i.e. hours, locations, phone number and website).

Twitter in Real Time

Twitter is great for real time interaction with your followers. Hold a Q&A with followers and answer their dental related questions.

Snapchat

Snapchat is the platform to tell your practice’s story – literally! Snapchat is built on sharing 10-second clips of your practice. Since Snapchat users share their favorite stories with their friends, this is a great way to showcase your practice’s sense of humor by sharing short clips of your office. With social media, the possibilities are endless. Get more ideas by watching the webinar and calling Santa Rosa Office Phone Number 800.840.5383 today to talk to a marketing specialist about social media marketing. PBHS is a full-service marketing agency for the dental and medical communities and the only endorsed marketing services provider for ADA members.

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HIPAA-Compliant Social Photo App Now Available

HIPAA Compliant Social Photo Sharing

Santa Rosa, Ca. December 15, 2017 – PBHS’ Endorsed, HIPAA-Compliant social photo sharing application, Studio, is now available in the App Store and Google Play. Designed to help practices share office and patient photos on social media with ease, the app acquires patient consent for compliant publication on most social media channels with the click of a button.

Social media has become one of the most important digital marketing tools for dentists and specialists. The potential exposure of social media marketing is unrivaled – a single picture can reach hundreds or even thousands of people in a practice’s local market. However, because of strict health privacy laws, many practices have been apprehensive about sharing online. Studio solves this compliancy issue.

The goal, according to PBHS Vice President Chris Fraze, was to “create a simple, HIPAA-compliant way for practices to create patient engagement and promote positive patient experiences on their social media channels.”

Using a mobile phone, practices can now take patient photos, acquire consent and publish to social media all with just a few clicks. The app protects both patients and doctors by storing consent within a secure portal – the same portal that hosts the ADA member endorsed Secure Mail – giving tens of thousands of ADA members easy access to their patients’ social publishing consents.

Programming Director Zack Glenn explains “We were able to make use of several progressive programming techniques to balance the security needs with the user experience requirements for the app. We are very happy with how it turned out.”

Studio by Launch Social is now available in the App Store and Google Play Store and is free for PBHS Launch Social clients. Call PBHS at Santa Rosa Office Phone Number 800.840.5383 to find out how to become a PBHS Launch Social client today.

*** PBHS is the ADA Business Resources Endorsed Provider for Website Design and Marketing. PBHS was founded in 1977 and works with over 8,000 practitioners. Since 1995, PBHS has developed websites for practices throughout the world. PBHS is a privately held company headquartered in Santa Rosa, CA, with offices in both New York and California. PBHS can be reached at 3785 Brickway Blvd Suite 200, Santa Rosa, CA 95403 (800) 840‐5383. https://www.pbhs.com or email at [email protected]

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Dental Videos: 5 Things to Consider

By 2021, videos will make up 82% of all consumer Internet traffic, according to the Cisco Visual Networking Index*. As a leader in dental marketing, PBHS provides practices with the essential tools they need to grow and succeed in a digital world.

Video Tips for Practice Growth

Last month, PBHS Vice President Christopher Fraze was honored to present tips for creating the perfect dental marketing video to the ADA community. See below for 5 of our top dental video tips and watch a recording of the webinar at the ADA Center for Professional Success for additional details and explanations of these concepts (ADA members only).

5 Considerations for Video Pre-Production Planning

  1. Budget: scale, locations and quality affect budget.
  2. Audience: Define and speak to your audience.
  3. Distribution: Where will the video be seen? (websites, social media, waiting room TV, broadcast TV, etc.)
  4. Professional Support: Enjoy better quality and a smoother day of shooting with PBHS Launch Video in-office video production services.
  5. Logistical challenges to pre-plan:
    1. Names and contact info for all onsite crew
    2. Equipment – how is it getting to location?
    3. Find more critical tips for maximizing productivity on shooting day in the webinar.

Dental Video Content Ideas: Not sure what to say?

  • Introduce your practice with a simple video that showcases your doctor, your modern office, and your mission statement.
  • Patient testimonial videos help new patients feel confident about choosing your practice.
  • Referral testimonials from colleagues further prove your credibility.
  • Office tours are inviting and give new patients a feel for your professional, comfortable facility.
  • Treatment overviews help with case acceptance by transmitting important facts and information from doctor to patient.
  • Post-op instructions in video format are easier for patients and their families to follow.
  • Meet the doctor videos build trust in the doctor.

Visit these PBHS client sites for great video examples:

Are you ready to harness the power of video marketing? Call PBHS today at Santa Rosa Office Phone Number 800.840.5383 to speak directly with a marketing specialist about launching your video campaign. PBHS is a full-service marketing agency for the dental and medical communities and the only endorsed marketing services provider for ADA members.
*Cisco Visual Networking Index

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Rebranding Your Dental Practice: When and How

In the September publication of ADA News, PBHS client Dental Care of Baltimore shares a very special story of rebranding and practice growth. For many years, Dr. George Evans was the sole dentist practicing at Dental Care of Baltimore. But recently, his daughter and son joined the team. Now the practice consists of Drs. Evans, Evans and Evans – a transformation that allows them to increase the scope and volume of services they provide to the community. Going from one doctor to three was such a significant point of development for the practice, they felt that they needed to get the word out – and they were right.

Rebranding to Educate

When you rebrand your practice or business, you re-educate your followers. Anytime a practice goes through a significant change such as new doctors, locations or services, it is wise to consider rebranding as a tool to define and express those changes to the community. Dental Care of Baltimore accurately saw their expansion as a good reason to rebrand, or, in their words, “to educate and acclimate patients to the staff expansions.”

Rebranding: Considerations to Make

While there are many steps to consider as part of the rebranding process, the following are essential:
  • New design: Does the look of your website or logo need updating?
  • Personalization: Doctor bios and “what sets you apart” are critical elements of a patient-friendly website.
  • Expanding online services: Interactive forms and quick links to review platforms make your site more user friendly than those of your competitors.
  • Displaying reviews: Positive patient testimonials are key to winning conversions.
  • Updated health information: Provide educational content on your website or patients will go elsewhere during the initial research phase.
  • Social media: Social media is an essential tool for reaching new patients.
  • Video: The most popular online media format, video, can no longer be ignored.
    • Dental Care of Baltimore created dynamic, interactive videos for its website using Launch Video. Contact PBHS at Santa Rosa Office Phone Number 800.840.5383 to learn more about this comprehensive video service and sign up.
  • SEO: Make sure prospective patients can find you online with an aggressive SEO campaign.
Ultimately, Dental Care of Baltimore’s rebranding journey was a great success, and can be attributed to a thoughtful plan that focused on a defined set of goals. Learn more about their journey at ADA News. PBHS is a full-service marketing agency for the dental and medical communities. Please call us today at Santa Rosa Office Phone Number 800.840.5383 for a custom marketing plan that makes sense for your practice in your market.

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Instagram Strategies for the Dental Practice

Person Holding Phone with Instagram Feed In the world of online content, photos reign supreme, and nowhere is this truer than in social media. Smart phones have made it easier than ever to take and share photos with friends, family and even larger audiences. Photos have several advantages over text: they are more likely to be shared, they are quick to post and they give viewers a richer experience.

Instagram for the Dental Practice or Specialist

While sharing pictures is popular on all social sites, such as Facebook and Twitter, there is one social media platform in particular that was truly made for visual engagement. Instagram’s whole existence is based on photos. In fact, you can’t create a post without one. It is truly one of the quickest and easiest ways for a practice to “get noticed” by potential patients.

476,933 People are Talking About #teethwhitening

When using Instagram, #hashtagsareyourbestfriend. You can either start your own hashtag with your brand name OR join a conversation that is already happening. Simply search within the Instagram app for hashtags that are related to your specialty and then incorporate them into your posts for increased visibility.

Trending Hashtags for Teeth #wisdomteethprobs   #rootcanallife   #FLOSS   #dentalimplants

10 Instagram Posts for Dentists and Specialists*

  • Happy Patients
  • Giveaways and Contests
  • Staff Highlights
  • Patient of the Week
  • Favorite Pets
  • Wisdom Teeth Cheeks
  • Office Events and Parties
  • Videos (Silly or Serious)
  • Patient Testimonials
  • Volunteer Event Pictures

Need help with Instagram?

Launch Social Clients: Contact your social media account manager for help in developing an Instagram strategy that will capture the attention of (and convert!) new patients. Prospective Clients: Please call PBHS at Santa Rosa Office Phone Number 800.840.5383 for information on our social media services for dentists and specialists. Building a strong social media presence doesn’t happen overnight, yet getting started is as easy as posting a picture or two. The rise of Instagram over the last seven years suggests that the popularity of photo sharing is not going away anytime soon. Make sure that your practice is maximizing marketing opportunities by participating in social media – it’s where all your future patients are hanging out!

Studio by Launch Social: Coming Soon Stay tuned for the release of our app, designed to make social media marketing from your phone even easier…

PBHS is the Internet marketing company endorsed by ADA Business Resources. We have the dental marketing tools you need to succeed in an increasingly competitive and challenging business. To speak to our team, please call us at Santa Rosa Office Phone Number 800.840.5383. *Practices should always get written consent from patients and staff before posting pictures.

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5 Ways to Create a Dental Website New Patients Will Love

With the world of dental marketing rapidly expanding online, most of your competitors already have a website. Do you know how to set your website apart? Paying attention to these five digital marketing tips could mean the difference between a new patient and a missed opportunity.

Build Trust

Present the best of your practice to potential patients through:
  • Photos and Videos: Promote your location and an array of photos and videos showcasing your smiling patients in a rotating masthead. New patients will appreciate seeing actual patients and local elements and be drawn in for a closer look through positive reinforcement.
  • Mission Statement: What do you want to communicate about your practice? A concise, thoughtful mission statement placed in a prominent place, such as a sliding banner, goes a long way toward making patients feel safe and welcome.
  • Branding: Take an opportunity to sync your brand across all media channels, and then display your practice name and logo proudly and frequently throughout your website.
  • Patient Reviews: Nothing builds trust among new patients better than reviews from patients who have been to your office. Launch Survey displays select reviews on your website – refresh them regularly to attract new patients and search engines. Video patient testimonials immediately engage prospective patients and help increase case acceptance.

Focus on New Patients

Win conversions with a new patient offer. Our designs make it easy with integrated graphic and text layouts.

Engage with Custom Content

People search for health information online. Make your website their first stop by providing answers to their most pressing oral health questions. Custom content sets you apart from your competition – be sure to mention solutions that elevate you above the rest in your field.

Help Patients Overcome Dental Anxiety

In addition to being a common search term for prospective patients, dental anxiety also presents an opportunity for you to connect with them before you even meet. By giving patients tried-and-true tips to help with dental anxiety and communicating to them that your team can make them feel safe and relaxed, you will quickly win their interest and their loyalty.

Make Navigation Easy

Without easy navigation, website visitors become frustrated within seconds and often leave the site. PBHS websites make common requests for information such as directions, office hours, and forms easy to find so that you don’t lose a single lead. Do you need help with your mission statement or logo? We offer specialized marketing services such as custom content and graphic design in addition to cutting-edge dental website design and SEO. All of our services are available to medical and dental specialists as well, including Oral Surgeons, Periodontists, Endodontists and more. Please call PBHS Santa Rosa Office Phone Number 800.840.5383 to get started.

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Beyond Referrals: Getting Found Online

Dr. Mata Periodontist Website and SEO StrategyFor specialists like Periodontist Dr. James Mata, new patients aren’t acquired solely through referrals anymore. Instead, internet marketing has opened up a world of new possibilities when it comes to attracting and converting new patients. A recent article in ADA News featured PBHS client Dr. Mata, who purchased a practice website several years ago and later added SEO (Search Engine Optimization) to his marketing services with PBHS.

Starting Out with Online Marketing

Dr. Mata has been with PBHS since the beginning of his online marketing journey, starting with a custom website that included periodontal-specific content. Dr. Mata appreciates that while PBHS websites are vertically driven for the dental specialty, they are highly customizable in terms of design, content and branding. This gives clients the ability to stand out from the crowd, showing off a little bit of their practice personality through design elements.

Increasing New Patients

After several years of successful online presence, Dr. Mata made the choice to broaden his strategy from a traditional educational website, geared toward patients who searched for him directly, to capture the interest of new patients. He accomplished this with an SEO campaign, and quickly saw the benefits by focusing heavily on the promotion of a single procedure, the Pinhole Surgical Technique™, that he knew was gaining popularity and demand in the community.

Getting Found Organically

SEO has worked very well for Dr. Mata, with his results consistently increasing. In a year-over-year snapshot, PBHS helped Dr. Mata experience a 60 percent spike in organic traffic and a conversion rate over 240%. He ranked No. 1 for the key words “dental implants” and  “pinhole technique” for his target markets. Many of Dr. Mata’s new patients are coming to him without referrals, reporting that they found out about his practice online during the initial research phase – a true measure of the effectiveness of SEO. For more details on Dr. Mata’s online marketing journey, please visit the full article at ADA News. As the ADA Business Resources Endorsed Provider for website design and marketing, PBHS takes the guesswork out of marketing for those in the dental and dental specialty communities. Find out what our SEO specialists can do for you by calling (800) 840-5383.

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