Instagram Strategies for the Dental Practice

Person Holding Phone with Instagram Feed

In the world of online content, photos reign supreme, and nowhere is this truer than in social media. Smart phones have made it easier than ever to take and share photos with friends, family and even larger audiences. Photos have several advantages over text: they are more likely to be shared, they are quick to post and they give viewers a richer experience.

Instagram for the Dental Practice or Specialist

While sharing pictures is popular on all social sites, such as Facebook and Twitter, there is one social media platform in particular that was truly made for visual engagement. Instagram’s whole existence is based on photos. In fact, you can’t create a post without one. It is truly one of the quickest and easiest ways for a practice to “get noticed” by potential patients.

476,933 People are Talking About #teethwhitening

When using Instagram, #hashtagsareyourbestfriend. You can either start your own hashtag with your brand name OR join a conversation that is already happening. Simply search within the Instagram app for hashtags that are related to your specialty and then incorporate them into your posts for increased visibility.

Trending Hashtags for Teeth
#wisdomteethprobs   #rootcanallife   #FLOSS   #dentalimplants

10 Instagram Posts for Dentists and Specialists*

  • Happy Patients
  • Giveaways and Contests
  • Staff Highlights
  • Patient of the Week
  • Favorite Pets
  • Wisdom Teeth Cheeks
  • Office Events and Parties
  • Videos (Silly or Serious)
  • Patient Testimonials
  • Volunteer Event Pictures

Need help with Instagram?

Launch Social Clients: Contact your social media account manager for help in developing an Instagram strategy that will capture the attention of (and convert!) new patients.
Prospective Clients: Please call PBHS at Santa Rosa Office Phone Number 800.840.5383 for information on our social media services for dentists and specialists.

Building a strong social media presence doesn’t happen overnight, yet getting started is as easy as posting a picture or two. The rise of Instagram over the last seven years suggests that the popularity of photo sharing is not going away anytime soon. Make sure that your practice is maximizing marketing opportunities by participating in social media – it’s where all your future patients are hanging out!

Studio by Launch Social: Coming Soon
Stay tuned for the release of our app, designed to make social media marketing from your phone even easier…

PBHS is the Internet marketing company endorsed by ADA Business Resources. We have the dental marketing tools you need to succeed in an increasingly competitive and challenging business. To speak to our team, please call us at Santa Rosa Office Phone Number 800.840.5383.

*Practices should always get written consent from patients and staff before posting pictures.

Tags: , , , ,