Archive for the ‘ Blog ’ Category

Rebranding Your Dental Practice: When and How

In the September publication of ADA News, PBHS client Dental Care of Baltimore shares a very special story of rebranding and practice growth. Going from one doctor to three was such a significant point of development for the practice, they felt that they needed to get the word out – and they were right.

Instagram Strategies for the Dental Practice

While sharing pictures is popular on all social sites, such as Facebook and Twitter, there is one social media platform in particular that was truly made for visual engagement. Instagram’s whole existence is based on photos. In fact, you can’t create a post without one. It is truly one of the quickest and easiest ways for a practice to “get noticed” by potential patients.

5 Ways to Create a Dental Website New Patients Will Love

With the world of dental marketing rapidly expanding online, most of your competitors already have a website. Do you know how to set your website apart?

Beyond Referrals: Getting Found Online

For specialists like Periodontist Dr. James Mata, new patients aren’t acquired solely through referrals anymore. Instead, internet marketing has opened up a world of new possibilities when it comes to attracting and converting new patients.

With ADA Accessibility, A Few Words Make a World of Difference

With ADA Accessibility, A Few Words Make a World of Difference
Example: What’s the difference between a button that says “Learn More…” and one that says “Learn More About Dental Implants”?

For a person using a screen reader, the difference is vast. While an average-vision user can rely on visual clues to fill in the blanks, the “Learn More…” button is impractical for a person with low vision.

Endodontics: 3 Tools for Getting the Word Out

It’s Root Canal Awareness Week, a terrific time to get the word out about the safety and importance of root canal treatment and the great work that Endodontists do!

A Study in Brand Integration

Take a close look at Dr. Anthony Sallustio’s new website, logo, and business cards, and you will see subtle elements of his newly remodeled office throughout. A perfect illustration of “brand integration,” the two makeovers occurred closely together for increased impact in the practice’s local and online presence. Custom Brand Integration As someone who clearly […]

Is Your Practice Marketing Up to Speed?

In the December edition of ADA News, PBHS client Dr. Donald Keith and his son, Bill, discuss how they revitalized a waning online presence, resulting in an increase in business by 2-3 new patients per week.

PBHS Silent Partner Waiting Room TV for Oral Surgeons to Ship in December

In response to strong demand by the oral surgery community for a personalized waiting room marketing system, PBHS, Inc. has developed the Silent Partner TV – a customizable patient education and marketing tool for the modern oral surgery and dental implant practice.

Online Marketing Delivers 29% Increase in New Patients – ADA News Features PBHS Client

In the latest edition of ADA News, PBHS client Dr. Anthony Nigro discusses his experience with online marketing, specifically how it has lead to revenue growth, a steady increase in new patients and, overall, “impressive returns” on his investment.