Archive for the ‘ PBHS Features ’ Category

Rebranding Your Dental Practice: When and How

In the September publication of ADA News, PBHS client Dental Care of Baltimore shares a very special story of rebranding and practice growth. Going from one doctor to three was such a significant point of development for the practice, they felt that they needed to get the word out – and they were right.

Instagram Strategies for the Dental Practice

While sharing pictures is popular on all social sites, such as Facebook and Twitter, there is one social media platform in particular that was truly made for visual engagement. Instagram’s whole existence is based on photos. In fact, you can’t create a post without one. It is truly one of the quickest and easiest ways for a practice to “get noticed” by potential patients.

5 Ways to Create a Dental Website New Patients Will Love

With the world of dental marketing rapidly expanding online, most of your competitors already have a website. Do you know how to set your website apart?

Beyond Referrals: Getting Found Online

For specialists like Periodontist Dr. James Mata, new patients aren’t acquired solely through referrals anymore. Instead, internet marketing has opened up a world of new possibilities when it comes to attracting and converting new patients.

With ADA Accessibility, A Few Words Make a World of Difference

With ADA Accessibility, A Few Words Make a World of Difference
Example: What’s the difference between a button that says “Learn More…” and one that says “Learn More About Dental Implants”?

For a person using a screen reader, the difference is vast. While an average-vision user can rely on visual clues to fill in the blanks, the “Learn More…” button is impractical for a person with low vision.

Safe, Secure HIPAA Compliant Email: ADA Business News

A recent publication of ADA News Business Resources highlights the much-anticipated release of an encrypted HIPAA compliant email solution from PBHS. Microsoft® Outlook users can now send and receive patient information safely via their email program without violating HIPAA.

Working with Third-Party SEO Providers: What Does Google Think?

Have you ever wondered: What does Google think about hiring an SEO provider? As it turns out, when working with third-parties, Google thinks it’s a great solution for busy business managers like you, provided that you follow a few guidelines.