Practice Branding – Building your Practice’s Image

An important foundation of any dental practice is their branding. A solid branding strategy markets your practice’s professionalism, competence and character to your patients and referring doctors. Three key components of a practice’s brand identity include: a logo, website, and promotional marketing materials.

Your logo. The first and most important building block of your brand is your logo. A logo defines your brand identity. You can’t always predict how a patient will be introduced to your practice, but you can be sure that a patient will have an immediate, emotional response to your logo …or lack thereof.

Your website. More patients use the Internet to find dentists than any other form of research. Your practice’s website should be an important part of your marketing strategy. A website demonstrates your artistry and unique views on patient care. Your website should incorporate your logo, fonts and colors that complement your practice’s branded image.

Promotional marketing materials. Promotional materials market your practice directly to the public. Be sure to use the same color palette, logo placement, look and feel throughout promotional items, and always aim for consistency when communicating your practice’s brand to patients and referring doctors alike.

Great examples of promotional marketing materials are:

  • Website Postcards – Visually promote your website to both patients and prospective patients by mailing website-themed postcards.
  • Branded Materials – Offer your patients and referring doctors branded pens, calendars, and mugs. Take advantage of products that act as “mini-billboards” when people are on the go – like chapstick, totes, T-shirts and sweatshirts.
  • Brochure Design – A professionally designed and carefully written practice brochure provides your patients with the information they need to make an informed decision about their care. The design, graphics and written copy will present your practice as dedicated dental professionals.

PBHS believes in creating long term relationships with our clients. We take a consultative approach to help determine a marketing plan that best fits your needs, immediate and long term — one that will fit within your budget. Please explore the information on some of our specific services below. If you would like to start a conversation about your unique marketing needs, please don’t hesitate to fill out our contact form or call us at at 800.840.5383 to speak directly with a PBHS representative.