Archive for the ‘ Practice Marketing ’ Category
7 Reasons Dental & Medical Specialists Need SEO
7 Reasons Dental & Medical Specialists Need SEO At this very moment, prospective patients in your area are searching online for services you offer. How do you ensure your practice’s website shows up first in a Google search, before your competition? The answer is—a strong SEO (Search Engine Optimization) strategy complete with on-page […]
Google+ Shutdown and What You Need to Know
Google+ Shutdown and What You Need to Know You may have heard the news – Google+ is officially shutting down on April 2nd. How will this effect your practice? We’re here to answer some of the most common questions. What is the shutdown? In March of 2018, the personal and private information of over 500,000 […]
The Power of Branding: What Makes Your Practice Valuable?
Now, more than ever, branding is essential to promoting your dental practice. Whether you’re big or small, well-established or new to the neighborhood, it’s not the procedures and expertise you offer that makes you stand out amongst your competitors. It is the credibility and value you provide to your patients. What is the uniform quality or […]
Practice Branding – Building your Practice’s Image
An important foundation of any dental practice is their branding. A solid branding strategy markets your practice’s professionalism, competence and character to your patients and referring doctors. Three key components of a practice’s brand identity include: a logo, website, and promotional marketing materials. Your logo. The first and most important building block of your brand is […]
Dental Videos: 5 Things to Consider
By 2021, videos will make up 82% of all consumer Internet traffic, according to the Cisco Visual Networking Index*. As a leader in dental marketing, PBHS provides practices with the essential tools they need to grow and succeed in a digital world.