Archive for the ‘ Practice Marketing ’ Category

The Power of Branding: What Makes Your Practice Valuable?

Now, more than ever, branding is essential to promoting your dental practice. Whether you’re big or small, well-established or new to the neighborhood, it’s not the procedures and expertise you offer that makes you stand out amongst your competitors. It is the credibility and value you provide to your patients. What is the uniform quality or […]

Facebook Tips and Tricks Every Dentist Should Know

As the oldest and largest social media channel, Facebook is a powerful tool for marketing your practice online! We’ve compiled some tips and tricks to give your practice a head start on how to best market your practice. Make sure to optimize your Facebook. Get crafty with your branding! Here are a few simple tips […]

Practice Branding – Building your Practice’s Image

An important foundation of any dental practice is their branding. A solid branding strategy markets your practice’s professionalism, competence and character to your patients and referring doctors. Three key components of a practice’s brand identity include: a logo, website, and promotional marketing materials. Your logo. The first and most important building block of your brand is […]

Dental Videos: 5 Things to Consider

By 2021, videos will make up 82% of all consumer Internet traffic, according to the Cisco Visual Networking Index*. As a leader in dental marketing, PBHS provides practices with the essential tools they need to grow and succeed in a digital world.

Rebranding Your Dental Practice: When and How

In the September publication of ADA News, PBHS client Dental Care of Baltimore shares a very special story of rebranding and practice growth. Going from one doctor to three was such a significant point of development for the practice, they felt that they needed to get the word out – and they were right.

5 Ways to Create a Dental Website New Patients Will Love

With the world of dental marketing rapidly expanding online, most of your competitors already have a website. Do you know how to set your website apart?

Beyond Referrals: Getting Found Online

For specialists like Periodontist Dr. James Mata, new patients aren’t acquired solely through referrals anymore. Instead, internet marketing has opened up a world of new possibilities when it comes to attracting and converting new patients.