Archive for the ‘ Practice Marketing ’ Category
The Power of Branding: What Makes Your Practice Valuable?
Now, more than ever, branding is essential to promoting your dental practice. Whether you’re big or small, well-established or new to the neighborhood, it’s not the procedures and expertise you offer that makes you stand out amongst your competitors. It is the credibility and value you provide to your patients. What is the uniform quality or […]
Practice Branding – Building your Practice’s Image
An important foundation of any dental practice is their branding. A solid branding strategy markets your practice’s professionalism, competence and character to your patients and referring doctors. Three key components of a practice’s brand identity include: a logo, website, and promotional marketing materials. Your logo. The first and most important building block of your brand is […]
Dental Videos: 5 Things to Consider
By 2021, videos will make up 82% of all consumer Internet traffic, according to the Cisco Visual Networking Index*. As a leader in dental marketing, PBHS provides practices with the essential tools they need to grow and succeed in a digital world.
5 Ways to Create a Dental Website New Patients Will Love
With the world of dental marketing rapidly expanding online, most of your competitors already have a website. Do you know how to set your website apart?
Beyond Referrals: Getting Found Online
For specialists like Periodontist Dr. James Mata, new patients aren’t acquired solely through referrals anymore. Instead, internet marketing has opened up a world of new possibilities when it comes to attracting and converting new patients.
A Study in Brand Integration
Take a close look at Dr. Anthony Sallustio’s new website, logo, and business cards, and you will see subtle elements of his newly remodeled office throughout. A perfect illustration of “brand integration,” the two makeovers occurred closely together for increased impact in the practice’s local and online presence. Custom Brand Integration As someone who clearly […]