With the world of dental marketing rapidly expanding online, most of your competitors already have a website. Do you know how to set your website apart? Paying attention to these five digital marketing tips could mean the difference between a new patient and a missed opportunity.
Build TrustPresent the best of your practice to potential patients through:
- Photos and Videos: Promote your location and an array of photos and videos showcasing your smiling patients in a rotating masthead. New patients will appreciate seeing actual patients and local elements and be drawn in for a closer look through positive reinforcement.
- Mission Statement: What do you want to communicate about your practice? A concise, thoughtful mission statement placed in a prominent place, such as a sliding banner, goes a long way toward making patients feel safe and welcome.
- Branding: Take an opportunity to sync your brand across all media channels, and then display your practice name and logo proudly and frequently throughout your website.
- Patient Reviews: Nothing builds trust among new patients better than reviews from patients who have been to your office. Launch Survey displays select reviews on your website – refresh them regularly to attract new patients and search engines. Video patient testimonials immediately engage prospective patients and help increase case acceptance.