Archive for the ‘ Social Media ’ Category

Rebranding Your Dental Practice: When and How

In the September publication of ADA News, PBHS client Dental Care of Baltimore shares a very special story of rebranding and practice growth. Going from one doctor to three was such a significant point of development for the practice, they felt that they needed to get the word out – and they were right.

Instagram Strategies for the Dental Practice

While sharing pictures is popular on all social sites, such as Facebook and Twitter, there is one social media platform in particular that was truly made for visual engagement. Instagram’s whole existence is based on photos. In fact, you can’t create a post without one. It is truly one of the quickest and easiest ways for a practice to “get noticed” by potential patients.

Online Marketing Delivers 29% Increase in New Patients – ADA News Features PBHS Client

In the latest edition of ADA News, PBHS client Dr. Anthony Nigro discusses his experience with online marketing, specifically how it has lead to revenue growth, a steady increase in new patients and, overall, “impressive returns” on his investment.

Surprise! Social Media Now Drives 31% of Referral Traffic

­­­­­Your Facebook, Twitter, and Google+ pages are an online extension of your practice’s identity that show your practice’s personality and foster engagement from current and potential patients. Likes and comments are a great incentive that show you the results from the messages, videos and links that appear on active pages. What other ways can social […]

PBHS is a Proud Contributor to Newly Released ADA Practical Guide to Internet Marketing

Newly released, The ADA Practical Guide to Internet Marketing offers tips for spreading the word about your practice on the Internet. PBHS is honored to have contributed to the book, sharing our expertise in chapter two: “Putting It Together: The Building Blocks of Internet Marketing”. In this section, a series of guides and questions walk […]

PBHS Client’s 80/20 Marketing Strategy – Highlighted by ADA New Dentist News

In the latest issue of ADA New Dentist News, PBHS client Dr. Ricky Farmer illustrates how dental marketing has changed over the years. While Dr. Farmer still uses traditional marketing efforts such as newspapers and community events to target his potential patient base, those methods make up just 20% of his overall marketing strategy. The […]