Dental Reputation Marketing Tips for 2021
Launch Survey – Your Best Way to Manage your Online Reputation
When it comes to dental website visibility and converting more of your online visitors to new patients, a robust reputation management strategy driven by an easy-to-use engagement platform is a crucial component of a thriving practice.
Over 92% of all patients read Star Reviews before selecting their dentist. This means that your online reputation and patient reviews are one of the most critical factors affecting your new patient acquisition.
When you receive a new positive review, are you certain you are doing everything you can to maximize its visibility? Use the following tips to tap into your existing base of satisfied patients, bolster your online presence, and rank higher in search engine results.
Collect Reviews Through Automation
Key to any successful reputation marketing strategy is automation. Your patients may have the best intentions to publish reviews on Google, Facebook, Yelp, and other directories, but life frequently gets in the way. It’s up to you to provide them with convenient and flexible ways to leave you feedback.
Rather than spending valuable time and money manually recruiting patients to leave you a review, set up automated review requests that are sent following each appointment. And ensure maximum participation by soliciting these reviews via both email and text communications. Our research indicates that text message is especially powerful, given that over 65% of Americans check their phones up to 160 times daily.
Your reputation management system should also be equipped with a ready-to-use review collection widget built directly into your practice website. This provides a readily identifiable place for patients to leave a new review as well as you the opportunity to read all your current reviews. By streamlining the review solicitation and collection process, you’ll make reputation management easy for you, your staff, and your patients.
Manage Reviews in One Location
An effective reputation management strategy not only automatically collects patient feedback, but also allows you to monitor every aspect of your online reputation from one central location.
First and foremost, your reputation management system should alert you immediately whenever a new review is posted online, so you can take appropriate action. You should also be able to easily respond and thank patients for their kind words and feature (cross-post) positive reviews on your connected platforms, such as Facebook, all in one place. Your responsiveness and engagement will stimulate additional participation in these conversations and demonstrate your passion and commitment to both clinical excellence and patient satisfaction.
Maximize your Search Visibility
By publishing your patient reviews directly to your website, targeted landing pages, and social media feeds in a seamless and coordinated fashion, you maximize your search visibility. This content is immediately indexed by search engines to bolster your search engine optimization and online rankings, ensuring your practice gets found. Simply put, patient testimonials are critical to boosting your SEO performance which places you at the top of page one in Google.
Looking for assistance with monitoring and growing your online reputation?
If you’re ready to start growing your practice and cultivating a sterling online reputation, contact us today to discuss the solution that best fits your practice. Whether you’re looking for a stand-alone reputation marketing platform, like Launch Survey, or if you’d like to connect your reputation marketing to your automated patient communications through our integrated RevenueWell Marketing Platform, we have the solution you need. Take control of your reputation and contact PBHS today!