Archive for the ‘ Search Engine Optimization ’ Category

5 Must Read Dental SEO Tips About Google’s Latest Algorithm Update

Google released a new core algorithm update, the second this year and the first during the COVID-19 pandemic. This is the algorithm Google uses to retrieve data from its search index to deliver webpages ranked by relevance on its search engine results pages.  Google is calling this major development a “core” update because it represents […]

10 Ways SEO Can Fight the Impact of COVID-19 on the Dental Industry

You are under enormous challenges dealing with this COVID-19 crisis. But you don’t have to face this alone. PBHS is prepared to help provide you and your patients with information that will help get you through these trying times. Should I Pause or Cancel My SEO Campaign? As a result of COVID-19 quickly spreading throughout […]

Why Your Practice Needs a Blog

Why Your Practice Needs a Blog Blogs are an integral part of every exceptional dental website and well-designed content marketing strategy—not just a fancy extra.  As the face and voice of your practice, a blog is a must-have. Read on for reasons why. A blog will increase your SEO (Search Engine Optimization). If one of […]

7 Reasons Dental & Medical Specialists Need SEO

7 Reasons Dental & Medical Specialists Need SEO   At this very moment, prospective patients in your area are searching online for services you offer. How do you ensure your practice’s website shows up first in a Google search, before your competition?   The answer is—a strong SEO (Search Engine Optimization) strategy complete with on-page […]

Is Your Dental Website Secure?

How Does Website Security (and HTTPS) Impact My Dental Practice? Chrome has launched a new update this July to alert visitors if the website they’re visiting is secure or “Not Secure”. This can be scary for patients looking to submit personal information on your website as identity theft affected 15 million people in 2017 alone. […]

Google My Business Do’s and Don’ts

Google offers Google My Business, a free listing for your dental practice. Optimizing your Google My business can help your listing perform within Google Maps.

Beyond Referrals: Getting Found Online

For specialists like Periodontist Dr. James Mata, new patients aren’t acquired solely through referrals anymore. Instead, internet marketing has opened up a world of new possibilities when it comes to attracting and converting new patients.