Archive for the ‘ Search Engine Optimization ’ Category

Is Your Dental Website Secure?

How Does Website Security (and HTTPS) Impact My Dental Practice? Chrome has launched a new update this July to alert visitors if the website they’re visiting is secure or “Not Secure”. This can be scary for patients looking to submit personal information on your website as identity theft affected 15 million people in 2017 alone. […]

Google My Business Do’s and Don’ts

Google offers Google My Business, a free listing for your dental practice. Optimizing your Google My business can help your listing perform within Google Maps.

Beyond Referrals: Getting Found Online

For specialists like Periodontist Dr. James Mata, new patients aren’t acquired solely through referrals anymore. Instead, internet marketing has opened up a world of new possibilities when it comes to attracting and converting new patients.

Working with Third-Party SEO Providers: What Does Google Think?

Have you ever wondered: What does Google think about hiring an SEO provider? As it turns out, when working with third-parties, Google thinks it’s a great solution for busy business managers like you, provided that you follow a few guidelines.

PBHS is a Proud Contributor to Newly Released ADA Practical Guide to Internet Marketing

Newly released, The ADA Practical Guide to Internet Marketing offers tips for spreading the word about your practice on the Internet. PBHS is honored to have contributed to the book, sharing our expertise in chapter two: “Putting It Together: The Building Blocks of Internet Marketing”. In this section, a series of guides and questions walk […]

PBHS Client’s 80/20 Marketing Strategy – Highlighted by ADA New Dentist News

In the latest issue of ADA New Dentist News, PBHS client Dr. Ricky Farmer illustrates how dental marketing has changed over the years. While Dr. Farmer still uses traditional marketing efforts such as newspapers and community events to target his potential patient base, those methods make up just 20% of his overall marketing strategy. The […]