Posts Tagged ‘ facebook ’
Why Referral Based Practices Need Internet Marketing
It’s no surprise that many practices are utilizing internet marketing to gain exposure, but why would a referral-based practice need to take advantage of SEO and social media? With all the capabilities the Internet has to offer, patients are relying less on referrals and more on Internet search engines to find specialists. By researching local specialists online, patients are able […]
How To Measure the Effectiveness of Your Online Marketing Efforts
Practices hear everyday how important it is to be involved in Internet Marketing. Search Engine Optimization and Social Media are becoming standard building blocks for effective dental marketing, but how do you know if they are really working? Here are some simple tips to see if your Internet marketing is doing its job. Search Engine […]
New Facebook algorithm could mean more visibility for Dental Pages
This week Facebook announced new changes that will soon be coming to the News Feeds we scroll through every day. The new update is affecting Facebook’s Personalized News Feed algorithm, the mathematical formulas used to determine which posts receive the most visibility . Even though Facebook calls this change a “slight tweak” to the News […]
Significant Uptick in Social Media Usage Drives Online Dental Marketing Efforts
The impact of a recently published Pew Study of upticking social trends is more important than ever before to the dental and dental specialty practice. The use of Social Media as a platform to promote, as well as educate and engage patients is no longer just a viable marketing strategy, but one that must be […]
Simple, Appealing Facebook Post Ideas
There is nothing worse than investing in a beautifully designed Facebook business page and then realizing you have no idea how to use it, and even less time to devote to updating it. Keeping your “wall” posts current and frequent is essential to garnering traffic to and sparking interest in your page. While it may […]
The Expanding Role of Social Media in Healthcare
The following is an exceprt from CNN’s article “Should you ‘friend” your doctor on Facebook?” published Septmeber 3, 2009. Written by Senior Medical Correspondant Elizabeth Cohen. When Walter Jordan played for the Cleveland Cavaliers in the 1980s, he had top-notch medical care. Whenever he was hurt, a team physician materialized immediately. If he had any […]