How to Maintain HIPAA Compliance While Promoting Your Practice on Social Media

How to Maintain HIPAA Compliance on Social Media

Do we need permission from dental patient’s to post their photos online?

Did you know there’s a photo app that helps doctors and dentists maintain HIPAA compliance? That’s right. When you want to share office and patient photos on social media, the mobile application, Studio, is conveniently crafted with a button that obtains patient consent as you go.

Designed and released in 2017 by Launch Social, social media experts at PBHS, this handy little application makes implementing HIPAA compliance on social media easier than you might think. In fact, Studio was created to alleviate the anxiety that often comes with having to constantly keep in check HIPAA compliant rules as you connect with potential and existing patients on social media platforms.

 

While social media marketing has skyrocked in popularity and effectiveness as a tool for promoting practices, the risk of exposure and the potential for violating HIPAA is real. Just last month, a dental practice in Dallas, TX could have easily avoided a $10,000 settlement for revealing a patent’s last name and health details on social media had its staff used Studio as part of their social media marketing strategy.

 

While the U.S. Department of Health and Human Services’ Office for Civil Rights warns against the dangers of failing to follow privacy rules, Studio has the capacity to swoop in and save the day, solving the compliancy problem, preventing any potential issues in the first place, lifting the responsibility out of the hands of doctors and dentists.

 

Studio by Launch Social is available in the App Store and Google Play Store and is free for PBHS Launch Social clients. Call PBHS at Santa Rosa Office Phone Number 800.840.5383 to speak with a PBHS Launch Social expert today.

 

*** PBHS is the ADA Business Resources Endorsed Provider for Website Design and Marketing. PBHS was founded in 1977 and works with over 8,000 practitioners. Since 1995, PBHS has developed websites for practices throughout the world. PBHS is a privately held company headquartered in Santa Rosa, CA, with offices in both New York and California. PBHS can be reached at 3785 Brickway Blvd Suite 200, Santa Rosa, CA 95403 (800) 840‐5383. https://www.pbhs.com or email at [email protected]

 

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