Why Your Practice Needs a Blog
Blogs are an integral part of every exceptional dental website and well-designed content marketing strategy—not just a fancy extra. As the face and voice of your practice, a blog is a must-have. Read on for reasons why.
A blog will increase your SEO (Search Engine Optimization).
If one of your marketing priorities is to rank on the first page of a Google search (and it should be since search is the #1 driver of traffic to sites) fresh content on your website is as important as ever. And beating out your competitors with unique content is not that complicated if you’re up for creating consistent blog posts that are intentional about using keywords and topics relevant to your patients’ goals. Your blog would give Google new content to index and other websites articles to link to. Big bonus: search engines see these backlinks as endorsement of the authority of your website. An all-around win-win. Not in the mood to write your on content? Our team at PBHS has you covered!
A blog will drive traffic to your website.
After SEO, blog posts are one of the best ways to drive traffic to your site. (In general, the more opportunities you can find to link back to your website, the better.) Your social media platforms come in handy here. If you post links to your blog on all your social media platforms, your followers will have a reason to visit your website. And, if they like what they read, they just may submit your contact form.
A blog will establish your brand as an industry leader.
Blogs build trust. Think about it. When you are online, searching for a service, and you are presented with valuable, well-written, well-researched information, the more likely you are to trust the company. The same goes for patients looking for your services. The way to position your practice as an industry leader is by posting topics that resonate with your audience and demonstrate your knowledge and skills. As you provide valuable information via you blog, you’ll be creating a source of trust that patients begin to respect and rely on.
A blog will foster relationships with potential and existing patients.
Once you’ve become the go to resource for expert and helpful content, your blog will evolve into a safe channel of communication between dentist and patient. When you respond to comments and questions, other readers will benefit from those interactions. You will deepen connections as your patients are able to communicate with you on your website.
Here’s the bottom line. The key to expanding your online presence is consistent, high-quality content. A blog is an excellent way to present this valuable information, bring value to your audience, and grow your practice.