5 Proven Ways to Get More Online Reviews
Did you know an online review is just as important as a personal recommendation? Online reviews have become yesterday’s word-of-mouth, and research says that 92% of consumers look for reviews before considering a product, service or company, and that goes for dental and medical practices too. If you struggle with increasing 5-star reviews for your practice, these tips are for you.
Get your staff on board
Accumulating reviews is a team effort. Start by reviewing the importance of patient reviews with your entire team. Invest the time in training your staff on how to effectively ask for a review and practice role-playing. Set goals and add incentives to make the process fun for everyone. Don’t forget that generating reviews is a continuous process, so check in regularly on the status of your online reviews and goals at every team meeting.
Identify happy patients
As a team, strategize by identifying your happier patients, and then approach those patients at the right moment—once their services or procedures have ended and they’re still experiencing the effects of a positive outcome. Devising a plan of who and when to ask for a review will result in more positive reviews.
Feel confident in your ask
Asking your patients about their experience often makes them feel involved and important which increases their sense of belonging and leads to more great reviews. Whether you approach them directly, by phone, or via personalized email, surveys say 7 out of 10 people are happy to leave reviews if asked. Asking patients about their experience works.
Use a reputation management platform like Launch Survey
In our busy world, it’s important to make the review process as easy as possible, and Launch Survey does just that. Desktop and mobile ready, this platform provides an accessible place for your patients to remember, write, and post reviews at home or while they are in your office. The surveys are customizable, so you can easily tailor them to fit your practice and your patients. Launch Survey also allows you to manage your online reputation by approving each review before it is posted.
It’s important to pay attention to what your patients say online and then respond. A humble thank you goes a long way. A reputation management platform like Launch Survey allows you to monitor engagement and reply directly to patient’s comments. Be sure to make a note in the patient’s file as well, so you remember to follow up with a thank you in person when they come in for their next visit.
The bottom line? Reviews drive patients. In fact, over half of the people that read one of your reviews will visit your practice.
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*** PBHS is the ADA Member Advantage Endorsed Provider for Website Design and Marketing. PBHS was founded in 1977 and works with over 8,000 practitioners. Since 1995, PBHS has developed websites for practices throughout the world. PBHS is a privately held company headquartered in Santa Rosa, CA, with offices in both New York and California. PBHS can be reached at 3785 Brickway Blvd Suite 200, Santa Rosa, CA 95403 (800) 840‐5383. https://www.pbhs.com or email at [email protected].