A Successful 2012 AAP
The 98th Annual Meeting of the American Association of Periodontists in Los Angeles last week was a tremendous success for PBHS. We would like to extend a big “Thank You!” to all of our new Periodontal clients. We look forward to a mutually rewarding relationship for many years to come. We also greatly appreciate all of our current clients who took the time to stop by to see what is new or to simply say hello. It is clients like you who have made the past 35 years of serving the community so enjoyable.
The AAP organized a wonderful exhibit hall, with many technological advancements available for periodontists to learn about and integrate into their practice. At the PBHS booth, clients were learning out how to most effectively utilize the Internet for secure referral communications, search engine and social media marketing, as well as our TruForm online patient registration services.
A hotbed for conversation at the AAP meeting was HIPAA compliance. As HIPAA enforcement becomes a reality around the dental world, practices are seeking out new, secure ways of communicating with colleagues and referring doctors online. Time and time again our clients are finding PBHS’s Collaborator as the solution they’ve been looking for. Collaborator is a secure portal for communication and file sharing. Periodontists can integrate Collaborator into their own practice website and offer to their referral base as a way to protect both their business and their patients. Our newest version also enables secure patient communications. Simply choose your party and Collaborator automatically invites them to collaborate.
The AAP meeting was also an opportunity to showcase the newest release of PBHS’s inForm – an email and social media marketing system built specifically for periodontists. Practices use this high tech, simple-to-use platform to send newsletters to their referring doctors or treatment-related educational emails to their patients. Inform also syndicates your newsletters to Facebook, Twitter and Blogs. Attendees’ favorite feature was the rich article library that takes the guesswork out of building engaging, viral campaigns.
As always, PBHS website design was a hit. Not only for new clients, but also many current clients who wanted to update to a more contemporary and search engine optimized design. Another ongoing favorite is TruForm – our online forms submission. Integration with all the top Periodontal software companies make TruForm a must-have component in their office workflow.
Clients learned more about PBHS Launch Dental – Search Engine Optimization Services that include a full suite of services geared to increase online exposure – across all platforms and on every device. Launch Dental services include:
- Organic Search Engine Optimization
- Pay-Per-Click Advertising
- Social Media Campaigns
- Mobile Website Development
Overall, the 2012 AAP Annual Meeting was a wonderful experience for PBHS and we eagerly look forward to seeing you at next year’s meeting in Philadelphia, PA.