SEO is a term heard a lot these days. At PBHS we are often asked by our dental website design clients, “What is SEO?” Search engine optimization (SEO) is a method used for online marketing- more specifically, the process of making a website and its content highly relevant to the search terms the owner wants to be found for. Search engines are looking to give the searcher results which are established as “authorities” on the subject of the search. The goal of SEO is to help search engines recognize you as the dental authority that you are! This is important for a dentistry because the higher you rank on sites like Google and Bing, the more likely you will generate traffic to your dental website which will optimally result in new patients.
“The goal of SEO is to help search engines recognize you as the dental authority that you are”
Search engines base their rankings on an algorithm (mathematical equation) that the engine’s robots use to “crawl” web pages. PBHS’s Search Engine Optimization department is not only performing SEO techniques for our clients’s dental websites, but staying up-to-date on the requisites of this algorithm- because they are constantly changing! Two of the central components to this equation are inbound links and relevant content. So a considerable portion of a dental SEO campaign is focused on increasing the links from other dentistry-related websites and ensuring that the content and titles in your site are appropriate for the dental key terms the practice wants to be found for. This is why when someone enters “teeth whitening San Diego CA” they will usually find the practice with the most relevant links and content relating to “teeth whitening” and “San Diego CA”.
Typically, an online searcher usually clicks on the first few sites in the results list to explore their options- our job is to get a practice to those top spots. PBHS has been utilizing SEO techniques for dental practices since we started our dental website design services, but with the increased online presence of our client’s competition, these services are becoming more important. It is now imperative to be ranking highly if a dental practice hopes to bring in any new patients with their website.
For more information about dental website design and search engine marketing click here or call 800-840-5383.