Best Practices for Filming Patient Testimonials
Filming Your Patients for Testimonials
When looking for a good dentist in town, where do people go first? The correct answer is no longer family and friends. Word-of-mouth has moved online. And as people cruise the internet and watch videos, Google is keeping track. In fact, studies show that a website with a video is 53 times more likely to rank on page 1 of Google.
But why patient testimonials videos? Simply put, people want proof from actual people. And today’s younger generations rather watch than read. So, here’s what you’ve got to do to film patient testimonials that attract and engage potential patients:
- Identify the right candidates.
Just because a patient has a good experience doesn’t mean they should talk about it on camera. Choose people who are outgoing, have radiant personalities, and can connect with the audience. Facts and stats are important, but no emotional connection will make a testimonial fall flat. So, find patients who can speak to the hearts of your potential patients.
- Keep it short.
Once you’ve found the ideal patients to film, you may get carried away and so comfortable that you chat for an hour. Keep in mind that one of the biggest reasons people skip over videos online is because they don’t have time. Get to the point. Edit your friendly conversation down to 2-3 minutes max.
- Find a well-lit place.
You’ll probably want to shoot the video in your office, but the built-in light on a smartphone doesn’t often produce quality footage. Since natural light is hard to come by indoors, place your subject in front of a window so that you can draw the natural light of the sun inside. If you’re short on window space, purchase a studio light. That will do the trick as well.
- Use a tripod and microphone.
We’ve all tried to film videos that have resulted in grainy, wobbly footage. So, invest in a smartphone adapter to stabilize the camera. And buy a lavalier microphone to improve sound. Much like the smartphone’s built-in light, the built-in microphone will give away a rooky video.
- Get consent.
After all the work you’ve put into filming an excellent video, you don’t want to fall outside HIPAA compliance. So, before you begin filming, have patients sign a video consent. As long as you have the proper release forms filled out before posting the testimonials on your website, you’re good to go.
At the end of the day, what matters most in video marketing is that your patient testimonials connect with the audience. If at first you don’t succeed, elicit feedback and try again.
If video marketing falls outside your practice’s current bandwidth, contact the PBHS video marketing team, and they’d be happy to step in and create the high definition, professionally edited video that will grow your practice. Call us today! Santa Rosa Office Phone Number 800.840.5383