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SEO Strategy Guide
SEO Strategy Guide
Strategy Guide to Be Completed By the SEO Analyst Prior to Site Development
Client Name
*
Client Domain
*
If they do not already have a domain, enter http://www.domain.com
Is this a current SEO client?
*
Yes
No
SEO Analyst
*
SEO Analyst Email
Website Account Manager
*
Jessica
Samantha
Kelli
Dana
Melanie
Tina
List of Primary Client Contacts
*
Please include First Name, Last Name, Email and Unique Phone Numbers, if applicable.
Contact Form Submission Email
This is the email address the client wants to use to receive patient emails.
SEO Campaign Goals
Top Procedures
Keyword Focus
Homepage Strategy
Homepage Title Tag
Homepage Description Tag
Homepage H1
Homepage H2
Additional Homepage Optimization Requests and Notes
Contact Us Section Strategy
Contact Page Meta Title(s)
If More than 1 location, include Title for Each Location
Contact Page Meta Description(s)
If more than one location, include description for each location.
Additional Contact Us Optimization Requests and Notes
ie - Include Office Hours, etc
Footer
How should the practice name appear in the footer?
Keyword Paragraph in Office Address Area
If left blank specialty default will be used.
Nearby Location Header Text
Example: "Proudly serving the Savannah Metropolitan Area, Chatham County and surrounding communities including" If left blank default will be used.
List of Cities the Dr. would like to be found in.
*
Procedures to List in Footer
Miscellaneous
List of pages to copy the metadata from
This is to list the pages that rank well and you want to retain the metadata on the new site. Unless client requested all old content, the site will be set up new, and the developer will copy and paste the metadata from the old site for these pages only. Please indicate if you also want the content from that page instead of new content.
Additional Notes for Developer
Additional Notes for Website Account Manager
Please use this area for comments and/or requests from the client
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