People ask us all the time why our websites are ranked so highly on Google, Bing and other search engines. Can we do the same for them? Of course we can. PBHS‘s Search Engine Optimization Department is a leader in providing dentists and other healthcare professionals with quick results. The term “Search Engine Optimization” (SEO) is heard of a lot these days. It is a process utilized to create a website that is highly relevant to the search terms the owner wants to be found for. Search engines are looking to give patient results – they want to show user-friendly, engaging websites, which are considered “authorities” on the topics being queried. The goal of SEO is to help search engines recognize you as the authority for the procedures you perform within the area in which you practice. The more visibility your have on  Google, Bing and Yahoo the more traffic your will generate, which can result in more new patients.

Search engines such as Google and Bing, compete with each other in order to establish increased popularity among users. Search engines base their rankings on an algorithm (mathematical equation) made up of many different attributes that help them present more relevant results for their users. It’s important to note that the algorithms utilized by these search engines are quite complex and change all the time. These companies are refining their methods to constantly improve results. PBHS‘s Search Engine Optimization department creates ongoing campaigns for our clients that cater to these ever-changing algorithms and establish and maintain higher search results.

PBHS aggressively implements On Page Optimization, Directory Optimization, Social Media Marketing and Pay Per Click Campaign services to increase your search engine rankings and ultimately your website’s visibility. PBHS clients rank highly on the largest and most popular search engines on the Internet. Our optimization specialists help prioritize our clients’ ranking on search engines such as Google, Yahoo and Bing.

Contact PBHS Today to get your Search Engine Optimization Campaign Started! Call: Santa Rosa Office Phone Number 800.840.5383


Fact: Each day, on average, Google is searched 2.93 billion times. On-page optimization is the process by which various elements on an individual web page are established and structured according to the latest search engine algorithms and recommendations. Aggressive implementation of On Page Optimization enables each page within your website to be properly indexed and found for relevant keywords – even in the most competitive environments. The goal? To help “educate” search engines about each procedure performed within your practice, “where” those procedures are performed (locations) and by “whom” they are performed by.  Search Engine reward sites that make this information easy to access and read.

Some Facts About On Page Optimization:

  • Search Engines crawl and index relevant content. They specifically look for unique information.
  • On Page Optimization differentiates the content within your website, making it more unique.
  • On-Page Optimization makes it easier for the search engines see what your site offers.
  • On-Page Optimization is necessary to promote relevant content and gain visibility and high ranking on each search engines.


When a student publishes a term paper, it is common protocol to footnote any authority that is quoted or referenced. In essence, you are giving credit where credit is due. Google and other major search engines apply a similar model to help determine “the most relevant authority” on the topic researched by the prospective patient. When other websites link to your website, they are considering you “an authority” on the topic they are discussing. These links into your site are similar to a student’s footnote! The more footnotes (or links) coming into your site, the more of an authority you are considered in the eyes of the search engines.


Off Page Optimization is a search engine optimization (SEO) technique whereby PBHS increases the number and quality of incoming information from external sources with the intention of increasing your authority, thus helping increase your web page’s position in the search engines. This can be accomplished by submitting your site to relevant websites and business directories over a period of time. Directories are used to locate businesses by location and properly link the website to the business, along with valuable information, such as type of practice, procedures and contact information.

It is also important that search engines can easily match your site with your business and online sources.  By propogating a consistent Name, Address and Phone Number (NAP), it is easier for the search engine to match your practice with your site, resulting in higher trust and more visibility.