SEO Analyst (Level II)
PBHS is looking for a mid-level SEO Analyst to join our team of SEO experts. If you have an interest in marketing, experience with on page search engine optimization (SEO), knowledge of social media marketing, and a desire to learn more about the dental and medical industries, we encourage you to read on.
The SEO Analyst II is responsible for helping dental and medical clients acquire new patients, increase website visibility, and maximize brand exposure. In this role, you will spend your day-to-day creating marketing strategies that drive continued growth for PBHS’ SEO clients by researching and developing keyword strategies, performing website audits, implementing metadata best practices, performing competitive analysis for clients, generating campaign effectiveness reports, and consulting with clients by phone and email. If you have a genuine interest in SEO and are obsessed with providing the highest level of customer service to your clients, you could do quite well in this role.
The PBHS Way
While there are different philosophies on how to approach SEO, we have developed a method that works best for our clients. Should you join PBHS as an SEO Analyst, we’ll make sure you have access to the training, tools, and resources you need to be successful in the role. And, we’ll pair you with experienced SEO Analysts who can show you the ropes and provide guidance until you feel ready to fly solo. But even then, you’re not left to sink or swim.
The SEO group is a very collaborative team where learning from each other is encouraged. Due to the ever-changing SEO landscape, we hold weekly SEO meetings and trainings to help you sharpen your SEO skills, covering everything from the latest Google algorithm updates to working as a team to brainstorm creative ideas for struggling campaigns.
Primary Tools you’ll use as an SEO Analyst
- Google Analytics
- Google Search Console
- Screaming Frog
- AWR – Advanced Web Ranking
- Browsers via computer and mobile device
- Outlook and full MS Office Suite
If you’ve seen other SEO Analyst positions posted by PBHS, you might be wondering what the difference is between the levels. There are nuances that differentiate between a Junior SEO Analyst, an SEO Analyst Level II, and a Senior SEO Analyst. The high-level differences include having the knowledge, skills and experience to match the complexity of the client’s needs. Some considerations include client location, if they have multiple locations, and if they are in a competitive market based on practice location(s) and specialty.
The Actual Work – What a Typical Day May Look Like
The day-to-day responsibilities between SEO Analyst levels will look very similar. What varies, due to the complexity, is the amount of time needed to work on each task and the frequency of communication with the client.
You arrive at the office, say hello to your co-workers, put your lunch in the fridge, get your coffee (or tea/water) and then sit down at your desk to check and respond to emails and voicemails. Once that’s all squared away, you get to work…
- You conduct analysis determining how to improve client’s visibility and create an SEO strategy to increase new patient flow.
- You take your first 10-minute break and you meander to the kitchen to see what PBHS provided snack you’d like to enjoy. Hmmm…. It’s a toss-up between the Fig Bar or the pistachio nuts. You enjoy your snack, refill your water bottle, and head off to your SEO team meeting where you spend the next 60 minutes with your teammates discussing new trends in SEO and brainstorming ways to increase effectiveness of a campaign that may be performing under expectations.
- The meeting is finished, and you have a little bit of time before you need to break for lunch. So, you get to work…
- You evaluate website metadata, website user experience, research competition, and craft attention-grabbing calls to action for your clients. You throw yourself into your work and lose track of time, but your stomach rumbles and reminds you it’s time to think about lunch.
- You brought your lunch, so you grab it out of the fridge, pop it in the microwave and head outside to enjoy your food at a nearby picnic bench. The break was nice but your mind drifts back to work and the call to action you created before lunch, so… you get back to it.
- You clock back in and review the call to action you created before lunch. It looks good, so you work on adding it to the client’s WordPress website. Now, you submit the updated site to Google, so that your fabulous work will be indexed and reflected in Google’s Search Results.
- Over time, you will review and monitor your campaign’s effectiveness and implement modifications as required to continually drive performance.
- You build and sustain effective working relationships with clients and work hard to earn the trust and respect of the clients assigned to you as well as your co-workers.
- While on your 10-minute break, you reflect on how happy you are with your decision to join PBHS as you have been given an opportunity to utilize your strengths, learn new skills, and cultivate meaningful professional relationships. You think back on the brainstorming activities during the SEO meeting and feel appreciation for being able to count on your co-workers for support – it feels like a cohesive team and that brings a smile to your face.
- You’re back from your break and you respond to client emails and voicemail messages.
- You work with the SEO Account Manager assigned to you to schedule quarterly check in calls with your clients where you’ll review with them the performance of their SEO campaigns and latest monthly reports.
- You clock out for the day and feel good about your contributions… can’t wait to start a new day tomorrow.
- Comfort level with heavy phone work, including proactively updating clients on the performance of their campaigns and offering strategic recommendations
- Excellent communication and interpersonal skills which enables Analyst to build trust and communicate complex information in a way that is easy to understand
- Ability to maintain a high level of professionalism regardless of situation or audience
- Experience with Google Analytics/SEM Rush/AWR and how to measure the effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data
- Naturally inclined to set and achieve goals
- Commitment to honesty/ethics, punctuality, attendance, client success, innovation, teamwork, and professionalism is required
- Extremely organized and consistently able to meet deadlines
- Savvy with Microsoft Office
- Working knowledge of HTML, CSS and WordPress helpful
- 2 + years of experience working in a professional office
- Previous SEO and client relationship management experience
- Interest in Marketing and/or website design required
- Google Analytics and AdWords Certification highly desired.
- Bachelor’s degree preferred but not required