Here at PBHS we are continuously working with the American Dental Association to ensure that both our company and our clients keep up with the latest technology and advancements in the dental world. In fact, last month the ADA featured an article highlighting one of our local clients, Dr. John Buzza and the success he has had with our Internet Marketing campaigns. Dr. Buzza has been practicing cosmetic dentistry for over 30 years, first marketing his practice through radio, cable and newspaper. However, after switching his marketing budget over to Internet Marketing with PBHS for the past decade, Dr. Buzza has seen a significant rise in his internet presence as well as the presence of new patients within the office. The Santa Rosa Cosmetic Dentist practice recently refined their website with a responsive design for easy access to the page on mobile and tablet devices, along with an updated and modernized website look. In fact, Dr. Buzza utilizes a majority of the services offered at PBHS including– Search Engine Optimization, Pay-Per-Click Advertisements, and a Launch Social Campaign. The ADA also highlighted PBHS’ dental marketing strategies in an article about online dental marketing efforts driven by social media. The Launch Social Campaign is a modern way of advertising using social media platforms. Dr. Buzza and many other clients are receiving a plethora of benefits including new patients in the office. Not only are patients educated through these social channels, but it also provides an outlet for patient and practice to engage, building a stronger patient-doctor relationship both online and within the office. To read the full article on the American Dental Association’s interview about PBHS’ marketing with Dr. Buzza visit: http://www.ada.org/en/publications/ada-news/2014-archive/april/pbhs-q-a-internet-presence-key-to-new-patient-grow.