With the tremendous growth of Internet usage, the whole field of marketing is changing. When you want to find a dentist, are you flipping through the yellow pages?
Most likely, you are logging onto the Web instead. A website is more informative than a yellow page ad. This paradigm shift in Internet usage has caused a dramatic change in the way advertising budgets are allocated. An appropriately designed dental website delivers the first impression of your professional image to the patient. Educational videos, Interactive Presentations, well optimized procedural content, office tours, doctor’s biography, testimonials … the options really are wide-open! A static advertisement can only tell you so much about the practice. A living, breathing website can ultimately increase case acceptance, facilitate treatment planning, deliver new patients and better inform existing patients of all procedures performed within the practice.
“A living, breathing website can ultimately increase case acceptance, facilitate treatment planning, deliver new patients and better inform existing patients”
And that’s just a starting point; additional options that go above and beyond the typical practice website are advantageous and can positively impact a practice’s productivity. Lets look at a few examples. PBHS Truform™ Online Registration System provides the practice with the ability to securely receive patient demographic and health history information prior to the appointment. A paperless chart is immediately secured by the front desk and the data the patient has entered into the website is automatically transferred via an integration bridge with the practice management software. At this point, we have minimized chart preparation in the office, eliminated data entry for the front desk, and verified insurance eligibility, all before the patient has arrived. Most importantly, we save over 15-20 minutes per chart of staff time. Our TruformAssist™ takes this a step further by eliminating the form filling process. Instead, the patient is verbally interviewed by the dentist’s website and all information is properly documented. This interactive questionnaire process eliminates unnecessary questions from being asked and time is saved on behalf of the patient. There are many web based workflow systems that improve productivity in the office.
Which practice is going to get the patient’s business? Not only will the patient choose the practice who’s website fulfills the functionality and quality just mentioned, but the level of patient satisfaction will be off the charts. So where does this leave a practice without a website? Completely out of the running.
Call 1-800-840-5383 to start utilizing a practice website today!