Dental specialists, especially those who have been in practice for 10, 20 or 30+ years, have primarily depended on referrals for new patients. In the age of technology and the continuing rise of digital marketing, relying on referrals is simply not enough. Patients are easily empowered to research their referrals online, if by a general […]
It is 2018, and by now, establishing a social media presence for your dental practice should be a key component of your overall marketing efforts. So, how can your practice be successful on social media?
An important foundation of any dental practice is their branding. A solid branding strategy markets your practice’s professionalism, competence and character to your patients and referring doctors. Three key components of a practice’s brand identity include: a logo, website, and promotional marketing materials. Your logo. The first and most important building block of your brand is […]
Santa Rosa, CA, February 7, 2018 — ADA Member Advantage awarded its third product endorsement to PBHS, Inc. for its user-friendly, high-tech entertainment and marketing system for waiting rooms. Aptly named “ADA TV”, the product is the result of a collaboration between PBHS and the ADA.
Google offers Google My Business, a free listing for your dental practice. Optimizing your Google My business can help your listing perform within Google Maps.
Mark Zuckerberg recently announced that Facebook will be changing its news feed algorithm to prioritize content from friends, family and groups. What does this mean for your practice’s Facebook page?
Facebook has over 1.28 billion daily users. As that number increases daily, it is important for dentists and specialists to add social media to their marketing strategies if they haven’t already. Not sure where to start? Last month, PBHS Social Media Director Kathryn Inman presented a webinar to the ADA community on just this topic.
PBHS’ Endorsed, HIPAA-Compliant social photo sharing application, Studio, is now available in the App Store and Google Play.
By 2021, videos will make up 82% of all consumer Internet traffic, according to the Cisco Visual Networking Index*. As a leader in dental marketing, PBHS provides practices with the essential tools they need to grow and succeed in a digital world.
In the September publication of ADA News, PBHS client Dental Care of Baltimore shares a very special story of rebranding and practice growth. Going from one doctor to three was such a significant point of development for the practice, they felt that they needed to get the word out – and they were right.