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Patient Education

By Jay Levine, VP of Marketing PBHS
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As seen in the March 2000 edition of the AAOMS Newsletter: Practice Management Notes


A properly designed web site will facilitate the treatment planning process and increase case acceptance. If we pre-educate our patients prior to consultation, consultation time decreases, patient understanding improves, and case acceptance and the number of surgical referrals increase.

It is important to remember that the two most significant aspects of building and maintaining a successful surgical practice are education and communication. This success is directly related to the ongoing education of your patients, as well as your referral base. Similarly, timely inter-office communication is vital in distinguishing your identity as the premier practice within the community.

Now imagine a system that will enable you to educate and communicate with your patients and referring colleagues efficiently, effectively and continuously – with little effort. The infrastructure is already in place - a web site will become this primary educational backbone for your patients. In house CD-ROM patient education systems are rapidly becoming obsolete because the practice’s Internet Web Site is reaching the patient in the convenience of their own home prior to their office visit. General Practitioners can even improve their consultations by accessing detailed treatment planning information on your Web site prior to referring the patient to your office.

These benefits are tremendous, and the return on investment is large. If a web site is implemented properly, patients and referring colleagues will benefit from your expertise without monopolizing your resources or your time. < back | next >

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Jay Levine is Vice President of Marketing for PBHS Inc.

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