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Search Engine Optimization
Make your website search engine compatible with PBHS Submit & Advanced Submit Search Engine Optimization & Marketing Campaigns.
People ask us all the time why our websites are ranked so highly on Google, Yahoo and most other search engines. Can we do the same for them? Of course we can. PBHS’s Search Engine Optimization Department is a leader in providing dentists and other healthcare professionals with quick results.
The term “Search Engine Optimization” (SEO) is heard of a lot these days. It is a process utilized to create a website that is highly relevant to the search terms the owner wants to be found for. Search engines are looking to give patient results – they want to show high-ranking websites, which are considered “authorities” on the topics being queried. The goal of SEO is to help search engines recognize you as the authority for the procedures you perform within the area in which you practice. The higher you rank on sites like Google, Yahoo, & Bing the more likely you will generate traffic, which will optimally result in new patients.
Search engines such as Google, Yahoo, Bing etc, compete with each other in order to establish increased popularity among users. Search engines base their rankings on an algorithm (mathematical equation) made up of many different attributes that help it better rank results. It’s important to note that the algorithms utilized by these search engines are quite complex and change all the time. These companies are refining their methods to constantly improve results. PBHS’s Search Engine Optimization department creates ongoing campaigns for our clients that cater to these algorithms and establish higher page ranking.
PBHS aggressively implements On Page Optimization, Link Popularity (off page marketing), Social Media Marketing and Pay Per Click Campaign services to increase your search engine rankings and ultimately your website’s visibility.
PBHS clients rank highly on the largest and most popular search engines on the Internet. Our optimization specialists help prioritize our clients’ ranking on search engines such as Google, Yahoo and Bing.
Organic Search Engine Optimization Packages
| Submit | Advanced Submit | |
| On-Page Optimization |  |
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| High-Quality Link Building | |
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| Search Engine Verification & Sitemap Submissions | |
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| Verified Local Business Listings (Google, Yahoo, & Bing) | |
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| Reporting & Analysis (Quarterly for Submit & Monthly for Adv. Submit) | |
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| Geo-targeting (5 neighboring cities) | |
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| Advanced Local & Hyperlocal Targeting (additional cities within a 15 mi. radius) | |
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| Ongoing Content Updates & Optimization | |
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| Ongoing Local Business Listing Optimization | |
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| Ongoing Optimization for Multiple Offices | |
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| Online Business Profile Directory Management | |
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| Competitive Market Analysis and Strategic Action Plan | |
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| Social Sharing/Bookmarking Button | |
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Contact PBHS Today to get your Search Engine Optimization Campaign Started! Call: 800-840-5383
What is PBHS On Page Optimization and Why is it Important?
Fact: Each day on average Google is searched 2.93 billion times.
On-page optimization is the process by which various elements on an individual web page are established and structured according to the latest search engine algorithms. Aggressive implementation of On Page Optimization enables each page within your website to be properly indexed and found on a keyword-by-keyword basis - even in the most competitive environments. The goal? To help “educate” search engines about each procedure performed within your practice, “where” those procedures are performed (locations) and by “whom” they are performed by.
Some facts about on page optimization:
- Search Engines crawl and index relevant content. They specifically look for unique information.
- On Page Optimization differentiates the content within your website, making it more unique.
- On-Page Optimization is necessary to promote relevant content and gain visibility and high ranking on each search engines.
- On page optimization is an important factor in Google’s new algorithm called Caffeine.
What is PBHS Off Page Optimization/Link Building?
When a student publishes a term paper, it is common protocol to footnote any authority that is quoted or referenced. In essence, you are giving credit where credit is due. Google and other major search engines apply a similar model to help determine “the most relevant authority” on the topic researched by the prospective patient. When other websites link to your website, they are considering you “an authority” on the topic they are discussing. These links into your site are similar to a student’s footnote! The more footnotes (or links) coming into your site, the more of an authority you are considered in the eyes of the search engines.
Link Building is a search engine optimization (SEO) technique whereby PBHS increases the number and quality of incoming links from external sources with the intention of increasing your web page's link popularity, thus helping increase your web page's position in the search engines.
This can be accomplished by submitting your site to large numbers of relevant websites and directories staged over a period of time. Directories are used to locate websites and web pages in predefined areas of interest. Most directories are created and managed by human editors.
PBHS provides you with search engine optimized directory titles, descriptions and keywords. We will list your site by specialty and business related categories. We write a variety of descriptions in order to target all appropriate markets.
PBHS Submit (Tier 1) and Advanced Submit (Tier 2) provide complete on an off page optimization. You will receive:
- Advanced Keyword Density Research
- Meta Data Written/optimized
- Website architecture optimization
- Image file names optimized
- Alt tag optimization
- Page Title tag optimization
- Content optimization
- Internal linking
- Directory Submissions
- Search Engine Submissions
- XML Sitemap Submission
- Local business directories such as Google, Yahoo and Bing
- Optimized landing pages
- Analytics and ranking reporting
- Competitive analysis
- Consulting, Recommendations and report of actions taken to improve your listing.
- Link Building on ~100 Directories
Contact PBHS Today to get your Search Engine Optimization Campaign Started! Call: 800-840-5383