Practice Marketing
The Personalized Referral Book
Personalized Referral Books help promote your practice, eliminate potential patient liability and open communication channels between you and your referring doctors. As an integrated part of your marketing plan, personalized referral books give you another opportunity to visit your doctor's practice and express your desire to create a long lasting, mutually beneficial relationship.
PBHS has created a brochure styled book, containing 25 duplicate or triplicate referral slips. Any number of referral books can be personalized for each referring doctor. Their name is beautifully printed on the cover in color ink or foil. Each referral slip is also personalized with their inscription. The doctor's strong response to the value you place on the referral relationship is clearly evident when the books are delivered.
The Personalized Referral Book
In addition to the Personalized Referral Book, you receive exclusivity on all your referring doctors. With exclusivity, none of your competitors will be able to give Personalized PBHS Referral Books to your doctors.
Personalized Referral books also give you an opportunity to review with your referring doctors the areas of risk management, documentation and referral miscommunication. The patient receives the top copy of the referral slip and takes it to your practice. The referring doctor retains the second copy in the referral book. This copy is removed only when they receive your case letter. At that time it is attached to the letter and filed in the patient's chart. The referral book becomes a tickler file, enabling the referring doctor to track all open referrals.