Practice Marketing
Dental Magazine Advertising
What can custom advertising do? A well-planned campaign can jump-start a new office. Open new marketing areas. Energize patient demand. And create excitement for a premium service or product. In fact, it is the single fastest way to inspire a flurry of new patients calling your office and initiate a thriving and prosperous practice.
By seamlessly integrating your identity, website, marketing and advertising, PBHS can achieve cost efficiencies and ensure that your practice projects a unified brand image and presence. We work directly with your local newspapers, TV and Radio stations to contain production costs, maximize value and minimize expense.
HOW WE WORK
First, we roll up our sleeves and do some planning. Our map for evaluating your program enables us to determine where your market share is, where it can go, and how to get there.
In the strategic planning phase, we assess your place in the market, define goals, research demographics, analyze media, and consider the tactics for strategic advertising. Then we recommend a strategy that will deliver the results and positioning to best realize your vision.
In development, we fine-tune your core messages, and work with you to create and produce advertising tools that separate your brand from the pack. We place media on your behalf. Thereafter we continue to evaluate and refine solutions to effectively grow your market share.
Print, direct mail, TV and radio broadcast – our custom advertising comes in all varieties.