Archive for the ‘ Social Media ’ Category
Social Media, The New Search Engine
The New Search Engine – Social Media There has never been a more perfect time to take your practice online COVID-19’s shelter-in-place may have been lifted in large parts of the United States, but many of the new digital behaviors that people adopted during the height of the pandemic are continuing to gain momentum. This […]
Best Practices to Help You Manage In Uncertain Times
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10 Ways SEO Can Fight the Impact of COVID-19 on the Dental Industry
You are under enormous challenges dealing with this COVID-19 crisis. But you don’t have to face this alone. PBHS is prepared to help provide you and your patients with information that will help get you through these trying times. Should I Pause or Cancel My SEO Campaign? As a result of COVID-19 quickly spreading throughout […]
Adapting During COVID-19 – How Social Media can Benefit your Practice in a Time of Crisis
How to Adapt to the Coronavirus (COVID-19) in a medical or dental office Learning and changing our day-to-day A few weeks ago, I was working with the American Dental Association to present a webinar, “Social Media Marketing for Dentists.” Today I’m locked in my home office with my two disruptive canine colleagues, doing my best […]
Top 5 Reasons to Prioritize Your Dental Practice’s Social Media Advertising
Here are 5 Reasons to Make the Most out of Social Media Advertising Today, 70% of all American internet-users are on social media and most, on a daily basis. Imagine how many potential and current patients are sifting through your competitors’ images and posts online at this moment. At the end of the day, […]
Trends That Will Affect Dental Marketing in 2020
The Marketing Trends Your Medical Practice Needs in 2020 Just as dental professionals are constantly evolving with the changes of the industry, digital marketers must keep up with changing algorithms, shifting user behaviors, and new platforms. Wondering what will give your dental practice an edge in the year ahead? How to stay current, relevant, and […]
Pinterest Tips for Your Dental Practice
How to Utilize Pinterest for Your Dental Practice When social media platforms are presented as excellent marketing tools for dental practices, Pinterest isn’t often at the top of the list. In fact, you may be, right now, considering breezing right past this blog. Don’t do it. Pinterest’s user-base has nearly doubled in the last two […]
How to Maintain HIPAA Compliance While Promoting Your Practice on Social Media
How to Maintain HIPAA Compliance on Social Media Do we need permission from dental patient’s to post their photos online? Did you know there’s a photo app that helps doctors and dentists maintain HIPAA compliance? That’s right. When you want to share office and patient photos on social media, the mobile application, Studio, is conveniently […]
Best Practices as Facebook Removes Verification Badges
If you’ve verified your Facebook Page, you may have noticed the alert Facebook has issued regarding verification badges. Facebook introduced verification badges in 2015 to show which Pages for business are authentic. Facebook has found that badges “can be more confusing than helpful,” and they have decided to remove them October 29th. Without verification badges, […]
Best Dental Hashtags
Top Hashtags for a Dental Practice How to use hashtags for your dental practice Love ‘em or hate ‘em, hashtags are here to stay. They were first introduced in 2007, and they’ve become a game changer in the social media marketing world ever since. Use them correctly, and you’ll engage patients and reach new ones. […]