Archive for the ‘ Social Media ’ Category

Online Marketing Delivers 29% Increase in New Patients – ADA News Features PBHS Client

In the latest edition of ADA News, PBHS client Dr. Anthony Nigro discusses his experience with online marketing, specifically how it has lead to revenue growth, a steady increase in new patients and, overall, “impressive returns” on his investment.

Surprise! Social Media Now Drives 31% of Referral Traffic

­­­­­Your Facebook, Twitter, and Google+ pages are an online extension of your practice’s identity that show your practice’s personality and foster engagement from current and potential patients. Likes and comments are a great incentive that show you the results from the messages, videos and links that appear on active pages. What other ways can social […]

PBHS is a Proud Contributor to Newly Released ADA Practical Guide to Internet Marketing

Newly released, The ADA Practical Guide to Internet Marketing offers tips for spreading the word about your practice on the Internet. PBHS is honored to have contributed to the book, sharing our expertise in chapter two: “Putting It Together: The Building Blocks of Internet Marketing”. In this section, a series of guides and questions walk […]

PBHS Client’s 80/20 Marketing Strategy – Highlighted by ADA New Dentist News

In the latest issue of ADA New Dentist News, PBHS client Dr. Ricky Farmer illustrates how dental marketing has changed over the years. While Dr. Farmer still uses traditional marketing efforts such as newspapers and community events to target his potential patient base, those methods make up just 20% of his overall marketing strategy. The […]

Branding: Identity for the Web and Beyond

What do you want your practice to be known for? Your brand establishes recognition with your patients, communicating your mission, philosophy, and professional approach. Consistent branding on your website, social media platforms, advertisements and all printed material is essential when driving and maintaining your presence within the marketplace. Basic information that is displayed, like a […]