Archive for the ‘ Social Media ’ Category
In the December edition of ADA News, PBHS client Dr. Donald Keith and his son, Bill, discuss how they revitalized a waning online presence, resulting in an increase in business by 2-3 new patients per week.
In the latest edition of ADA News, PBHS client Dr. Anthony Nigro discusses his experience with online marketing, specifically how it has lead to revenue growth, a steady increase in new patients and, overall, “impressive returns” on his investment.
Your Facebook, Twitter, and Google+ pages are an online extension of your practice’s identity that show your practice’s personality and foster engagement from current and potential patients. Likes and comments are a great incentive that show you the results from the messages, videos and links that appear on active pages. What other ways can social […]
Newly released, The ADA Practical Guide to Internet Marketing offers tips for spreading the word about your practice on the Internet. PBHS is honored to have contributed to the book, sharing our expertise in chapter two: “Putting It Together: The Building Blocks of Internet Marketing”. In this section, a series of guides and questions walk […]
In the latest issue of ADA New Dentist News, PBHS client Dr. Ricky Farmer illustrates how dental marketing has changed over the years. While Dr. Farmer still uses traditional marketing efforts such as newspapers and community events to target his potential patient base, those methods make up just 20% of his overall marketing strategy. The […]
Practices hear everyday how important it is to be involved in Internet Marketing. Search Engine Optimization and Social Media are becoming standard building blocks for effective dental marketing, but how do you know if they are really working? Here are some simple tips to see if your Internet marketing is doing its job. Search Engine […]
Google recently made an announcement that has the Search Engine Optimization community buzzing. The two largest components of this announcement include the release of a new algorithm, called “Hummingbird”, as well as the intention to hide user keyword data from future reporting. What is Hummingbird? Hummingbird is a complete overhaul to Google’s algorithm, designed to […]
There is no denying that the Internet is the new town hall. Users promote their experiences, good and bad, for their friends, family and even perfect strangers to see. Potential patients are actively seeking feedback and testimonials that are posted online. Research shows that users are likely to look farther down the search results page […]
What do you want your practice to be known for? Your brand establishes recognition with your patients, communicating your mission, philosophy, and professional approach. Consistent branding on your website, social media platforms, advertisements and all printed material is essential when driving and maintaining your presence within the marketplace. Basic information that is displayed, like a […]