A Study in Brand Integration

Dr. Anthony Sallustio Practice Branding Mobile Phone and Logo by PBHS

Take a close look at Dr. Anthony Sallustio’s new website, logo, and business cards, and you will see subtle elements of his newly remodeled office throughout. A perfect illustration of “brand integration,” the two makeovers occurred closely together for increased impact in the practice’s local and online presence.

Custom Brand Integration

Dr. Sallustio Business Cards by PBHS Graphic DesignAs someone who clearly understands the importance of marketing to his profession, Dr. Sallustio, a Prosthodontist in Ocean Township, NJ, wanted to be involved in the design of his new website and branded assets as much as possible. His previous website was outdated and his logo had layout issues that did not show well on modern digital marketing venues such as social media.

Working with the PBHS graphic design team, Dr. Sallustio initiated his online remodel with a logo modification and website redesign, and then progressed to stationery and printed items. During the consultation, Dr. Sallustio and his designer talked about incorporating some of the most striking parts of the physical (building) remodel, such as the textured wall coverings and color scheme, into the new digital and print designs. These elements (textured gray and red) are reflected in the new website and logo.

“… making a new design gave us the opportunity to fine tune elements from our first website. The team at PBHS is always helpful and responsive, particularly with design for the site and logo.”
– Dr. Anthony Sallustio

The Result?

A brand new, design-forward, mobile-friendly website and a logo that is valid across all digital branding platforms, including social media.

Congratulations Dr. Sallustio on a redesign well done!

PBHS offers a full menu of marketing services to dentists and specialists that includes website design, graphic design, SEO and social media. Get your marketing strategy on a modern course by contacting us at (800) 840-5383 or filling out a consultation form.

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