Smart phone users have the world at their fingertips. In this age, it’s less about knowing everything and more about the ability to find anything. It’s not uncommon for someone who is in mid-conversation to pick up their smart phone and Google for an answer which noone else can remember. Would someone be able to find your practice information if they wanted to refer you to a friend on-the-spot? What if they needed to schedule an emergency appointment? Anyone with a smartphone in their pocket will find themselves using it before they use a computer, even if they’re sitting right next to one at home!
Mobile traffic has steadily increased over the past few years. Nearly 20 – 30% of traffic to websites are either users on smartphones or other mobile devices like tablets. In fact, Duane Forrester from Microsoft recently stated at the 2013 SMX West conference that by 2018 global phone presence will increase in number from 9 billion to 25 billion! Metropolitan areas have a much higher rate of mobile traffic than other areas.
Regardless of your location or community, microsites allow users to retrieve the information they need right away. Consider a potential patient speaking with a neighbor about dental treatment. If your practice can be easily accessed via a mobile device the conversation can turn from “Let me look that up when I get home” to “Let me pull that up right now.”
What is a microsite? Microsites highlight the essentials of your practice. This usually includes contact information, the top five services offered, information on the doctor and staff, and the typical process of enrolling as a patient of the practice. This allows mobile visitors to retrieve what they are looking for without having to dig through an entire website, which could be overwhelming on a mobile device. Mobile microsites make use of existing smartphone features such as email, click-to-call , and geolocation based driving directions.
Easy to click ‘call us’ and ‘email us’ buttons are included at the bottom of every page. With your office phone number or email programmed into the site, all it takes to schedule an appointment is the touch of the button. Well designed microsites also use geolocation: technology that uses GPS coordinates to direct patients to your office. By simply clicking the “get directions” button, a list of turn-by-turn directions are generated based on the user’s current location. Worried your microsite may not include everything your patient should see? The micrositse offers an easy way to request the desktop or full version of the website. This allows a fallback for users who aren’t familiar with mobile sites and keeps additional information they’re looking for ready and available.
PBHS dental website mobile designs aren’t just built for all platforms—they adapt to them. Using an iPhone or an Android phone? A small screen or larger screen? It doesn’t matter. Our microsites use responsive design. Responsive design means the microsite will contract or expand depending on the screen size, even if the phone is turned sideways. This is commonly not the case with full websites; users often find themselves using a variety of hand gestures just to make the text on the screen a readable size.
Microsites increase the scope of your audience by allowing the traveling individual to access your site more easily. Make reading, accessing, and using your website an efficient and enjoyable experience. PBHS responsive dental website designs cater to a large variety of smartphone users regardless of shape, make, or model. People often abandon complicated situations if they are overwhelmed or frustrated. Minimize error and frustrated users by implementing a mobile microsite with PBHS!