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Working with Third-Party SEO Providers: What Does Google Think?

Have you ever wondered: What does Google think about hiring an SEO provider? As it turns out, according to the Google My Business Help guide Working with third-parties, Google thinks it’s a great solution for busy business managers like you, provided that you follow a few guidelines.

Working with Third Party SEO ProvidersWhen Working with Third Party SEO Providers, Google makes it clear:

DO:

  • Look for Experience: Find out if they have managed SEO for businesses in your market before. PBHS specializes in SEO for dental, medical and specialists.
  • Learn About Google My Business: Understanding how Google My Business works will help you choose and assess third parties more effectively. PBHS encourages client education and participation – we want you to understand SEO like we do!
  • One at a Time: Only work with one SEO consultant at a time. This is the most effective way to assess skill levels. (Doubling up will only cause confusion when collecting performance data.)
  • Check in Regularly: Dedicate time periodically to check in on your SEO progress to make sure you are staying ahead of the pack. PBHS sends regular reports to all SEO clients and makes available to them a variety of analytics all in one dashboard. Our account managers are also available to discuss your campaign with you.

DON’T Work with Consultants who:

  • Guarantee Placement on Google: Red Flag! No one can influence your position on Google Search or Maps. If a vendor guarantees placement, he or she is likely using malicious methods that may get you penalized.
  • Hide Specifics of your Analytics: SEO providers should be transparent, willing to share your statistics with you at any time.
  • Threaten to Remove Your Listing: No one can remove your business listing from Google without your permission.
  • Say they Work for Google: If someone contacts you saying they work for Google, insist that they email you from their @google.com account (not gmail) to confirm their employment at Google.
  • Have Hidden Fees and Pricing: Just as you would when working with any vendor, get a copy of your agreement with your SEO provider prior to working with them to avoid mischievous pricing.

PBHS Launch Local experts provide skilled, targeted SEO services to practices looking to streamline and maximize this crucial aspect of their digital marketing. Get started today by contacting us at (800) 840-5383 or filling out a consultation form.

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Is Your Practice Marketing Up to Speed?

Marketing takes time, so it’s no wonder that it often takes a backseat in today’s busy dental office. With a few simple steps online, practices can support and accelerate their traditional marketing efforts to ensure steady expansion for many years to come. In the December edition of ADA News, PBHS client Dr. Donald Keith and his son, Bill, discuss how they revitalized a waning online presence, resulting in an increase in business by 2-3 new patients per week.

Dental-Specific Sites

When Bill Keith took over business management of his dad’s practice three years ago, he quickly realized that one of the first things that needed attention was the website. Through patient tracking, he knew that their old, outdated website was no longer drawing new patients. Recognizing that he didn’t have time to write all of the content they would need or maintain and update the site regularly, Bill researched new website options and came across PBHS’ dental-specific, turn-key websites.

There is no question that our website and search engine optimization effort pays for itself. It probably pays for itself within the first few days each month. –Bill Keith

Making Marketing Work for You

A good business manager knows that marketing is the key to the future of any organization. A great business manager knows that any money spent on marketing should always result in growth. Bill discovered early on that 2-3 new patients per week find them directly through their new website and search results (Search Engine Optimization, also provided by PBHS).

Your Dental Website: Why does it matter?

  • Education: Dr. Keith and Bill understand that patients have a strong desire to educate themselves early on in the selection process. If your website doesn’t have the information they are looking for, they will go elsewhere to find it and, ultimately, you may lose that patient to competition.

All PBHS websites come with comprehensive, specialty-specific content that is editable by clients.

  • Personalized Content: Just as important as health information to the potential patient is personalized content such as doctor bios and staff photos. These personal touches allow you to build a relationship with future patients before even meeting them.
  • Social Media: Integrating your website with social media updates builds confidence with patients and boosts search rankings at the same time. Dr. Keith and Bill have left this task up to PBHS as well, with twice-weekly social media posts that are customized and branded to look like they are being posted by the practice.

We know that marketing is often the last thing on your mind. However, an outdated, neglected website can work against your business.

Get your marketing up to speed with a complimentary consultation with a PBHS dental marketing advisor at 800.840.5383.

PBHS is the internet marketing company endorsed by ADA Business Resources. We work closely with the ADA to help our clients understand the importance of practice marketing and to give them the tools they need to succeed.

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PBHS Silent Partner Waiting Room TV for Oral Surgeons to Ship in December

PBHS, Inc. to start shipping custom waiting room broadcast device Silent Partner TV in December.

Santa Rosa, Ca. November 18, 2016 – In response to strong demand by the oral surgery community for a personalized waiting room marketing system, PBHS, Inc. has developed the Silent Partner TV – a customizable patient education and marketing tool for the modern oral surgery and dental implant practice. PBHS demonstrated Silent Partner TV at the 98th AAOMS Annual Meeting in Las Vegas earlier this year. “We are incredibly excited about the enthusiastic response and demand we have already received on this brand new high-tech device,” says PBHS President Jay Levine. Silent Partner Waiting Room Video Stick and Package

PBHS, the leading provider of marketing services for the dental and oral surgery communities, helps practices develop strong brand recognition through its website design, SEO, video, social media and graphic design services.

The waiting room offers a prime opportunity to capture the attention of patients and their families. In a busy practice, patients have the time to be educated and entertained. However, in the past, technology was limited to either DVD or local programming.

With Silent Partner, users receive a small computer stick, pre-configured with oral and maxillofacial surgery content that is automatically updated regularly. The device plugs into the waiting room television, connects to wifi, and instantly receives broadcasts of videos, testimonials and digital signage designed to educate, promote and excite viewers about replacing missing teeth, facilitate treatment planning and increase case acceptance.

In addition to the provided content, Silent Partner also streams curated YouTube Channels, integrates social media, displays pre-approved testimonials and Facebook posts in the waiting room. “The goal is to take the digital assets that are visible to patients outside the office and make them visible inside the office – to ‘socialize’ the waiting room, if you will,” explains Levine.

More than just a patient education platform, Silent Partner TV is designed to be a catalyst for practice growth. “Promotion of dental implants is a huge benefit of the system,” adds Levine. “Many of the people in the OMS waiting room are parents of third-molar patients – they may have needs of their own such as replacing missing teeth. Why not communicate directly to them while they are in the office with an engaging message about the life-changing benefits of dental implants? They are only a step away from the front desk where they can book their consultation.”

Silent Partner TV is set to be released December 1st of this year.

For more information about Silent Partner, contact PBHS at (800) 840-5383 or visit www.pbhs.com/silent-partner.

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PBHS is the ADA Business Resources Endorsed Provider for Website Design and Marketing. PBHS was founded in 1977 and works with over 8,000 practitioners. Since 1995, PBHS has developed websites for practices throughout the world. PBHS is a privately held company headquartered in Santa Rosa, CA, with offices in both New York and California. PBHS can be reached at 3785 Brickway Blvd Suite 200, Santa Rosa, CA 95403 (800) 840‐5383. http://www.pbhs.com or email at [email protected].

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Online Marketing Delivers 29% Increase in New Patients – ADA News Features PBHS Client

In the latest edition of ADA NewsO G Family and General Dentistry Logo, PBHS client Dr. Anthony Nigro discusses his experience with online marketing, specifically how it has lead to revenue growth, a steady increase in new patients and, overall, “impressive returns” on his investment.

Over the past two years, Dr. Nigro’s marketing consultant, Lynne Nigro, has been working closely with PBHS to develop a brand identity campaign that is expertly aligned with today’s marketing demands.

The process started with a logo design and stationery, designed to convey the practice’s professionalism and high level of care to the community, with a hint of scenery added for local interest. Using the logo as a launching point, the practice was then able to further develop brand awareness, first with the creation of a website and then by adding SEO and social media services for a comprehensive marketing campaign.

The results have been very positive. In just a short time, all of the fundamental components have come together to produce substantial results. In the article, Ms. Nigro reports a rise in revenue year-over-year for the practice and an increase in new patients by 29%.

In addition to patient acquisition, online marketing strategies can also build upon a practice’s referral base and, in the case of social media, give prospective patients a “feel” for their personality.

While the significance of online marketing is not lost on today’s dental professional, many still feel intimidated by the process. PBHS takes the uncertainty out of online marketing by helping dental practices design, construct and ultimately expand brand recognition through a series of thoughtful marketing steps.

This featured case highlights a proven strategy that has made PBHS the leading provider of website design and online marketing services in the dental community. Effective practice marketing starts with the right logo, a responsive, user-friendly website, regular monitoring of search performance and engagement on social media platforms.

PBHS is the internet marketing company endorsed by ADA Business Resources. We work closely with the ADA to help our clients understand the importance of practice marketing and to give them the tools they need to succeed.

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MyOMS Profile™ Launches Through AAOMS – PBHS Inc. Partnership

aaomsThe American Association of Oral and Maxillofacial Surgeons (AAOMS), the professional association that represents more than 11,000 oral and maxillofacial surgeons and their staff, and PBHS Inc, one of the most recognized names in OMS website marketing, today announced the creation of the MyOMS ProfileTM service, a new, economical program that will help oral and maxillofacial surgeons boost their online profile and maximize their patient education capabilities.

The online MyOMS Profile service developed by PBHS will provide each participating AAOMS member with a highly personalized micro‐site designed to replace and enhance the surgeon’s generic listing within the MyOMS.org membership directory, and complement their current practice website with integrated videos, information sheets, public service announcements and other patient educational materials from the AAOMS Informational Campaign.

In addition to providing patients with a broad-based educational platform and a compelling user experience, the MyOMS Profile service will allow them to research procedures, watch AAOMS videos, get to know the surgeon and office staff, call the practice directly from their mobile devices and receive automated GPS directions to the practice office.

“The powerful combination of PBHS Website Design Services and the AAOMS Informational Campaign forms the basis of the new MyOMS ProfileTM service,” says Jay Levine, President of PBHS Inc. “With the development of this new, advanced service, PBHS has empowered the oral and maxillofacial surgery community to utilize all forms of media, from print to search engine and social media-based technologies in order to better promote their practice, increase practice awareness and educate patients.”

“Combined with AAOMS Informational Campaign materials such as educational content, video and images, the result is an authoritative, superior online directory presence,” notes Levine. “The MyOMS Profile service is designed to complement the practice website of every participating AAOMS member by building a highly relevant and integrated online presence.”

“We are excited to offer this service to our members,” says AAOMS President Dr. Louis K. Rafetto. “PBHS has worked with us to ensure a compelling user experience that fulfills the patient’s immediate needs. AAOMS’s goal is to provide its membership with superior products, support and practice growth services, and we believe the MyOMS Profile service provides real and tangible benefits to the surgeons and their patients. “

MyOMS Profile Pages can be claimed online at http://www.MyOMSProfile.com and will be available at the end of September, 2016. PBHS will be initiating signup at the 98th AAOMS Annual Meeting in Las Vegas.

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PBHS is the ADA Business Resources Endorsed Provider for Website Design and Marketing. PBHS was founded in 1977 and works with over 8,000 practitioners. Since 1995, PBHS has developed websites for practices throughout the world. PBHS is a privately held company headquartered in Santa Rosa, CA, with offices in both New York and California. PBHS can be reached at 3785 Brickway Blvd Suite 200, Santa Rosa, CA 95403 (800) 840‐5383. http://www.pbhs.com or email at [email protected]

The experts in face, mouth and jaw surgery™ — The American Association of Oral and Maxillofacial Surgeons (AAOMS), the professional organization representing more than 9,500 oral and maxillofacial surgeons in the United States, supports its fellows’ and members’ ability to practice their specialty through education, research and advocacy. AAOMS fellows and members comply with rigorous continuing education requirements and submit to periodic office anesthesia evaluations. Visit MyOMS.org for information about oral and facial surgery.

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ADA Business Resources Endorses PBHS HIPAA Compliant Secure E-Mail and Collaboration Services

Chicago, IL, August 10, 2015 — ADA Business Resources has selected PBHS Inc. as the endorsed Secure E-Mail and Collaboration System for the association’s 157,000 members. Effective immediately, this new endorsement will provide a comprehensive, compliant and affordable secure communication service, which will help member dentists, specialists, staff and patients easily communicate within a HIPAA compliant environment.

ipad-homeHIPAA regulations require that all patient healthcare information is protected, and violations may result in penalties and fines (refer to chart below). With PBHS’s Secure E-mail and Collaboration system, patient data remains encrypted from start to reception. This data is stored and transmitted using secured military-grade encryption, so only recipients can decode message data, documents and radiographs. Through the collaboration platform, general practitioners and specialists have the ability to seamlessly and securely share their patient charts and notes. Patients can even be invited to be part of their treatment discussion when and if it is deemed appropriate.

Deborah Doherty, Managing Vice President of ADA Business Resources, commented on the new endorsement. “After carefully evaluating and vetting the leading secure communications vendors serving the healthcare community, PBHS surpassed our rigid qualifications of security, liability, functionality and ease of use. As an innovator in HIPAA compliant messaging and collaboration, PBHS understands how to easily facilitate secure communications between practices as well as patients. PBHS operates on a business model focused exclusively in the dental space, unlike many of the other candidates we evaluated. With PBHS we know that ADA members are their top priority. The company is strong financially, and provides members with the white glove approach to customer service that is of the very highest standards.

“PBHS’ secure communication and collaboration services have been reviewed and validated by an outside HIPAA auditor, and we are thrilled to offer them to our members. HISP integration services are available upon request, per the recommendation of the ADA Standards Committee for Dental Informatics (SCDI). Of course, as with all other ADA Business Resources endorsed services, immediate help is here should members have any questions or concerns.”

“We are honored and excited to be endorsed by ADA Business Resources,” said Jay Levine, President of PBHS. “HIPAA compliancy is of the utmost importance when sharing or releasing protected health information. Our mission is to help dentists achieve and maintain compliance within the minefield of data privacy requirements. PBHS Secure Mail is a mature solution for HIPAA compliant, encrypted messaging. With our latest release, all ADA member accounts are pre-certified and setup. Account initiation is as easy as entering your ADA Membership ID #, verifying your practice and creating your first secure email. PBHS identified the needs and habits of dentists, staff and patients, and provided a simple to use but powerful application that protects, guides and facilitates sharing of protected health information.”

The PBHS Secure email interface has an inbox and sent folder with a look and feel similar to Outlook or Apple Mail.HIPAA Fines

“This is an intuitive interface, and users can message anyone,” explains Mr. Levine. When an email address is entered, the application detects if the recipient is a system user already or not. If the recipient is not a user, they are invited to participate.

“Most importantly, the information never leaves the military grade encrypted servers, so the email message content and attachments are completely secure.”

ADA members receive special member pricing and set up fees will be waived on a tiered solution that ranges from $10 per month for a typical secure email solution to $200 per month for enterprise case collaboration. For more information, contact PBHS at 855-WEB-4ADA or visit pbhs.com/securemail/.

 

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Why Referral Based Practices Need Internet Marketing

It’s no surprise that many practices are utilizing internet marketing to gain exposure, but why would a referral-based practice need to take advantage of SEO and social media? With all the capabilities the Internet has to offer, patients are relying less on referrals and more on Internet search engines to find specialists. By researching local specialists online, patients are able to base their selections not only on referrals, but also on patient testimonials and practice philosophy. Keep reading to find out why Internet marketing is an essential tool for promoting your practice!

    internet-marketing

  • New Patients: Internet marketing is a great way to gain new patients or secure a larger referral base. Patients referred by their general dentists are able to more quickly find you because of your high ranking on a Google search, research your practice, and register online.

    Remember that you are not only competing with other specialty practices, but with general dentists who offer specialty procedures and who market themselves online. Increasing your visibility online will promote the specialty.  Patients referred to other specialists find you because you rank higher on Google.

    This is extremely beneficial because the patient now has the opportunity to compare you to the specialist they were originally referred to. If that practice does not have a website or has a poorly designed site, then ultimately they may elect to see you.

  • Professionalism: Your website gives patients their first glimpse of your practice, and patients will automatically associate a professional, quality website with professional, quality care.
  • Patient Engagement: Social media is not only an important platform for promoting your brand, but it is a great way for you to engage with your followers online. This helps you maintain your fan base and encourage patient loyalty, which is just important as securing new patients. You also have the chance to convey your practice personality through your social media presence.

The result is­ more exposure to your community, your referring doctors and prospective patients. Referrals are no longer your only opportunity to attract patients to your practice. Internet marketing enables patients to make the informed decision to choose your practice based on their own research. PBHS can help you achieve higher rankings, quality content and increased social media involvement to establish the authority of your specialty and practice!

Contact PBHS at 800-840-5383 to find out more about how referral marketing and internet marketing can benefit your specialty practice!

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PBHS Selected as American College of Prosthodontists Exclusive Website Design Provider

acp-logoThe American College of Prosthodontists (ACP) has selected leading dental website provider, PBHS, as its preferred affinity program for website design for the association’s 3,800 members and affiliates. Effective immediately, this new relationship will provide a comprehensive offering of successful and affordable online marketing services, which help prosthodontists attract and retain patients.

PBHS is a privately owned company with offices in California and New York, and is the leading provider of marketing services for the dental and dental specialty communities. With over 6,000 clients and 36 years of experience working with dentists, the company helps build a strong and unique Internet presence through website development, search engine optimization, and social media services. PBHS also offers a complete line of branding and practice marketing services, including logo design, marketing collateral, targeted direct mail campaigns, and custom advertisements.

“The powerful combination of PBHS Website Design and the ACP, will directly enhance the practice growth and patient satisfaction of the ACP membership,” says Jay Levine, President of PBHS Inc. “PBHS can equip participating prosthodontists with a high impact, interactive website that pre-educates patients, promotes the practice, and facilitates treatment planning. Our goal is to help the membership better establish and promote the authority of the prosthodontic practice.“ PBHS website packages cover every procedure with detailed animations, time saving patient presentations, informational libraries and proven search engine results. PBHS also offers powerful enhancements such as secured online patient registration, secured messaging, collaboration, and search engine marketing services.

Ms. Nancy Deal Chandler, Executive Director of the American College of Prosthodontists and ACP Education Foundation, commented on the new endorsement. “After a careful evaluation of website and practice marketing companies, PBHS stood out above the rest. As an innovator in the field of dental website design, PBHS knows what it takes to create and promote a successful online presence for ACP members, and they offer quality, leading edge products and services at an excellent value. This is a strong, results oriented company with a track record of providing exceptional customer service. We are thrilled to offer them to our members.“

“We are honored to be selected by the ACP,” said Mr. Levine. “We understand the due diligence they performed before establishing this relationship and we appreciate the confidence they have placed in our organization.”

For ACP members seeking to engage and educate patients while establishing an identity in an ever-growing online market, PBHS representatives are standing by to help. ACP Members receive preferred pricing on new websites. To take advantage of this special, call 1-855-WEB-4ACP or visit http://www.PBHS.com/ACP.

About the ACP: The American College of Prosthodontists (ACP) is the official sponsoring organization for the specialty of prosthodontics, which is one of only nine recognized specialties of the American Dental Association. Founded in 1970, ACP is a not-for-profit organization dedicated to enhancing patient care, advancing the art and science of prosthodontics, promoting the specialty of prosthodontics to the public and other dentists and healthcare professionals, ensuring the quality of prosthodontic education and providing professional services to its membership. For more information visit http://www.GoToAPro.org.

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ADA News Highlights Multiple Benefits of PBHS Spanish-Translated Dental Websites

Last month, ADA News highlighted our recent announcement that all new PBHS websites now include Spanish translations at no additional cost. Recognizing the many benefits to both the practice and the patient, we have taken action over the past year, investing in professional Spanish translations for all of our semi-custom websites.

Spanish-Translated-WebsiteWhile it is well-known that there is no shortage of free online translators (Google Translate, etc) available to the public, those translations often fall short when it comes to thoroughly educating patients and potential patients about oral health matters, specific procedures and practice information. By contrast, PBHS’ professionally translated information provides Spanish-speakers with necessary information within a context that is better understood.

In addition to its educational benefits, a Spanish-translated dental website can also boost a practice’s marketing efforts, effectively increasing reach further within the same community. Furthermore, a bilingual dental website is seen as more relevant by search engines and thus may improve page ranking.

With a Spanish Dental Website, you can:

  • Educate more patients more effectively.

  • Increase marketing reach in your area by including Spanish-speakers.

  • Improve search engine page ranking.

Don’t miss out on the enhanced benefits provided by a bilingual website! Contact PBHS at 800-840-5383 to find out more about our bilingual websites.

*Current PBHS Clients: Please call for an estimate on having translations added to your existing website.

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Surprise! Social Media Now Drives 31% of Referral Traffic

­­­­­Your Facebook, Twitter, and Google+ pages are an online extension of your practice’s identity that show your practice’s personality and foster engagement from current and potential patients. Likes and comments are a great incentive that show you the results from the messages, videos and links that appear on active pages. What other ways can social media benefit your practice? You may be surprised to learn Shareaholic recently reported that social media referral traffic as increased from 22.71% in 2013 to 31.4%. This increase coincides with a steady downward progression of referrals from search engine traffic from sites like Google, Yahoo and Bing. Social media trends fluctuate throughout the year however it is clear that social media referrals are on an upward swing which is evident when reviewing website traffic from 2011 to 2014.

Social-Media-Traffic-Referrals-Report-2011-2014-graph

Image: Shareaholic

Reviewing the information from Shareaholic we can clearly see the market share of referral traffic from social media sites. Facebook surges ahead of the pack with 25% of all social media traffic. Their overall growth from Decemeber 2013 to December 2014 was 59.58%. Other sites show modest increases in traffic and, surprisingly, Twitter’s share decreased by 27% and Youtube’s share of referral traffic dropped 92.44% when compared to 2013.

How can dental and dental specialty practices take advantage of these changes and best drive social traffic to your website?

Support your SEO Campaign with an integrated social media marketing plan. Clear and concentrated marketing strategies dominate any serious online marketing campaign. Focus your social media plan on one that engages patients and builds a fan base with:

• Education on timely clinical matters
• Promotions and incentives
• Patient testimonials
• Entertaining facts and office events
• Short quotes from your blog posts – let your fans know what to expect they click on the link.

Share information at the optimal times – careful analysis of your Facebook Insights will give you perspective on when your fans are active and engaged and share links.

Increased social referrals increase your fan bas and a larger dental fan base creates a broadened sphere of influence for you to effectively market your practice. Remember that social media is your public relations platform, in effect, it maximizes word of mouth marketing and is often the first point of interaction for potential patients looking to learn more about your practice’s personality and online presence.

If you don’t have the time, experience or dedicated personnel, consider using PBHS, the endorsed ADA Business Resources Dental Website Design and Marketing Company, to implement an aggressive online marketing campaign for your practice. We can be reached at http://www.pbhs.com or 1-800-840-5383.